Las Palmas de Gran Canaria, July 6 (EFE) .- The largest Internet search engine, Google, has seen in recent months how, for the first time, more half of consultations received worldwide are made from mobile devices, it has revealed today the director in Spain of its services News and Play, Luis Collado.
In a discussion of trends Internet businesses organized by the daily La Province and La Opinion, Collado pointed out that precisely this change in the use of internet has forced Google to introduce a change in its search algorithm, which since April premium in results the websites that have versions tailored for mobile phones and tablets.
The same trend is watching the leading website in the travel market, International, whose director of communications in Spain and Brazil, Blanca Zayas, has indicated that 50 percent of comments they receive from their users come from a mobile device (phone or tablet).
Luis Collado has stressed that, despite these data, companies that sell products or Internet services still have not adequately responded to the supremacy of the mobile, so has advised them that they must offer specific content and develop customer relationship experiences that are accompanied by such devices 24 hours a day.
The director of Google has warned, in fact, that 80 percent of mobile users who access a website that is not adapted to the phone stops immediately and that can not be trusted at all “apps “because 90 percent of the applications being downloaded month abandoned.
The most used applications are games unit and the use of social networks and all available, 75 percent of users employ only four or five.
Zayas stressed the great changes that have occurred in the organization of travel and the role of platforms opinion, which contribute to make the most resources in the tourism business.
According to Zayas, TripAdvisor offers information on 4.9 million tourism enterprises and receives inquiries every month 340 million people who choose to plan their trips through its website , coming mostly from Europe, despite being a US company.
Also, highlighted the increase in the opinions they receive, since totaling 50 million in 2010, have become 225 million, reflecting that people want to share the positive experiences they have when traveling. TridAdvisor only receives 139 comments rating per minute.
Zaya has recognized that many companies fear negative comments on the web, when the reality is that the vast majority of the reviews are positive. In addition, the platform has a team of 300 people to detect fraudulent reviews (both negative guided by spurious interests, as flattery purchased through incentives or benefits)
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