Business
Friday July 17, 2015
On the Nasdaq
Google shares soared 16.3% on Friday, then the strong growth in revenues from mobile advertising dispelled the fear that your business Youtube is affected by attempts Facebook to incorporate videos.
The rise of the shares, which led the index Nasdaq Composite to an intraday record, comes a day after Google reported revenues and better than expected for the first time in six quarters earnings.
Google shares the most valuable in the world behind Apple Inc, company exceeded $ 700 for the first time and closed at a price of $ 669.6 per share.
At least 24 brokerages raised their prices targets for the shares of Google at $ 150 to a maximum of $ 800, and analysts also welcomed the emphasis of the new financial director, Ruth Porat, a disciplined spending.
Video ads online could represent an opportunity to 17,000 million dollars in the United States in 2017 and YouTube seems in a better position to benefit, wrote analysts at Jefferies & amp; Co. in a note.
“Second, the new CFO Ruth Porat adopt a strategy of greater discipline in the management and allocation of capital expenditure which is good news” added.
Google said time display videos on YouTube increased 60% in the second quarter and that the video service attracted larger audiences between 18 and 49 years than any cable network in the United States only in mobile telephony.
Google and Facebook are trying to large companies to promote their products through online videos.
YouTube has the edge over Facebook because it has a platform for more mature money that seems to attract the best content, said Gene Munster, an analyst at Piper Jaffray.
Google said the gap is closing between the cost per click (CPC) on mobile phones and computers, or the average price of online ads. The Google advertising revenue rose 11% to $ s 16,020 million.
While the company based in Mountain View (California, USA) made a net profit of $ 3,930 million in the second quarter, up 17% from a year ago.
Combining the increase recorded by both share classes-the Internet giant Google made a division of his titles the last year the increase in stock market valuation of Google would be the highest ever achieved in a single day in the history of Wall Street, according to CNBC.
Etsy, the website popular for selling handicrafts, also fired his quote above 30% after being mentioned by Google as a eg traffic growth
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