Women over 35 are leaders in the use of video games and beat the teenager who, until now, was the profile of the major consumer of entertainment product, he explained the expert in this area Carlos Casado .
Casado, director of Master in Video Game Design International University of La Rioja (UNITE) and video game designer, told Efe that profile change is due mainly to the emergence of the concept of “casual player” seeking “short bouts of entertainment, usually through the mobile phone.”
“When you say the word game image faster comes to mind is that of a console or a computer game, but in reality, are the games of mobile phones that have broken with the tradition that only play young men, “he said.
Their data indicate that the number of women playing games, regardless of the medium they use, exceeds that of men by 5% and the average age is about 35 years, so it moves away thus the original consumer teenage boy.
To Married, “ video game market through the sweetest moment in its history , both in training and in drinking” as well that “has been a very positive development”.
“The target audience for video games is widespread, and is not intended as a way of abstracting socially,” said Casado, who said “has been democratized and now even the users themselves are able to convey their views to the gaming community or suggest to the developers updates to apply “.
He said the increase in players has reported an annual economic growth to global videogame industry 20 percent.
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