Google said AMP aims to ease access to content from the mobile, as it believes that the current load time can be “frustrating” for the user or even cause it leaves a page before consuming the content they wish to access.
“We want web pages with lots of content such as videos, animations, graphics, ads …. load instantly and run in the same code multiple platforms and devices. No matter what type of phone, tablet or device you’re using, “said Google.
AMP is an initiative concocted to solve this problem and improve the ecosystem of the mobile Web, which was driven by Google with some 30 technology and content companies.
These include Twitter, Pinterest, WordPress, chartbeat, Parse.ly, LinkedIn, Adobe, New York Times , The Guardian , Buzzfeed , Vox.com and Spanish El País .
APM is an evolution of language HTML web, also open source and free access to create lighter versions of web pages and simplifies the technology behind them .
The APM will be compatible format with all browsers and web applications.
content will continue to be housed on the servers of those responsible for web pages, but Google will offer their caches for free to load these pages is Faster .
Google published on Github platform technical specifications of APM, which can implement all those content managers who wish .
This is the first steps of the initiative, as Google reported that the final version will not arrive until 2016.
This move is another indicator of how technology companies are getting involved in the management content, a current which also fall Instant Articles Facebook, an initiative in which the media directly publish your material in the network rather than on their websites.
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