The LG family tree smartphone has just grown another branch.
The Korean electronics conglomerate on Thursday introduced the V10 a smartphone with a curious second screen above the main screen showing applications commonly used, information about the climate and weather and a pair of front camera for quality photos selfies .
But more important than any feature found in the V10 are the ambitions of LG for this smart phone will lay the foundations of a new franchise. The company said it is already planning a sequel device next year, and believes his biggest screen size will give consumers an alternative premium to iPhone 6S Plus and Galaxy Note 5.
“This is the beginning of a new series,” he said ramchan Woo, vice president of product strategy LG, in a round table the media.
The V10 represents a more concerted effort by LG to build a competitive PHABLET a category of larger devices that look like a cross between a phone and a tablet. It is a market that has become very hot, partly thanks to Samsung and its own franchise Galaxy Note.
Although Apple does not break out sales of specific models, the addition of the iPhone 6 Plus to its family of iPhones It helped make the latest generation of iPhones on the telephones Bestsellers company of all time.
And LG is hoping to catch at least some of the craze for tabléfonos.
The challenge of the
While Samsung and Apple extended their known for its lines of tabléfonos brands, LG has decided to create an entirely new brand.
Executives LG debated whether to continue the G brand you use for your cell G4 logo and smartphone G Flex 2, or try something different, Woo said. The company chose to go with the V10, as it allowed them to create a product without links with the rest of your portfolio.
So, why V10? The company wanted a break from the name G, and also wanted a number that was greater than four (as G4), Woo said in a follow-up interview.
LG, which has remained in the shadows of its Korean rival Samsung has long struggled with the identity of the brand, but only recently moved to the G series of its smartphones, due to its advanced cameras and its ability to pack a large screen in a relatively slender body.progress of its smartphones – particularly the last LG G4 and curved G Flex 2 -. has given the company the confidence to try something new
“The situation is better,” Woo said. “People are aware of what LG is doing.”
But the position of LG in the smartphone world has vanished. The company is no longer one of the top five global players in the world of smartphones, falling 6 place behind Samsung, Apple and a trio of Chinese vendors, according to data from research firm Counterpoint. The company reported in July disappointing results for the second quarter marked by smartphone sales lower.
Woo said the company was willing to invest to set up the new franchise.
‘ small adventures’
While the G4 is designed to attract a wider audience, the V10 looks entice consumers who want to embark on “little adventures” daily says Woo.
This becomes clear in the approach the company does on the ability of the photo and video of the device. The double front camera can make a selfie traditional or selfie group at wide angle.
A function allows you to take a few seconds of video during the day and then let the V10 make a compilation for you to have a longer video. Another function summarizes your videos to short films of 15 seconds. LG also makes it easier to share photos and videos with your friends on your social networks with special buttons on the screen.
The second screen, also known as ticker , constantly displays the information you have chosen as a favorite and use the functions that we be always on their smartwatches
The V10 also has other functions premium as a fingerprint scanner and stainless steel frame – is the first smartphone LG . to have metal chassis
Now we just need to see if this is enough – or not -. to consider LG as a viable alternative to the iPhone 6S Plus or Galaxy Note 5
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