Sunday, December 13, 2015

WHAT FACEBOOK NOT WANT YOU TO KNOW: Thus it worsened their privacy – Today

If users really read the privacy to accept when it is discharged into a social network, perhaps something changed. And if they were abreast of the changes that occur in such conditions year after year, many would raise serious follow up.

The study findings “ Really you were okay with this? The evolution of Facebook privacy policy “(Did you really agree to that? The Evolution of Faceboook’s Privacy Policy) prepared by Harvard University they are far less alarming. And it is that the authors claim that the popular social networking has worsened its privacy policy from 2005-2015.

To reach this result, Jennifer Shore and Jill Steinman , the authors compared the conditions imposed by Mark Zuckerberg with the document of the Patient Privacy Rights (Patient Privacy Rights, PPR), which dates from 2008 and establishes measures for which companies must abide by when using personal information from users without infringing their privacy as, for example, if certain information will be shared with third parties or be used for advertising purposes.

On this basis, the researchers classified each point of the Facebook privacy policy on each of the aspects established by the PPR and on a scale from 0 to 4. Thus, concluded that Facebook suspended in 22 criteria .

Our findings suggest that Facebook privacy policy is less transparent and more difficult to understand for users, including the option of the use of personal information towards third “, the researchers say.

uses data from Facebook users to do all kinds of research

“The, problem, or reality, it is that there are no legal restrictions about the use haceFacebook with our data, “recalls in this regard Manuela Battaglini , an expert in social networks and President of AERCO-PSM (Spanish Association of Online Communities and Social Media Professionals). “In terms of US legislation he continues, if Facebook meets its terms of service, there is no problem. But in Europe there is some. ” And it is true. Do not forget that recently a Belgian court found that Facebook tracks the belgasque not have an account on the popular social network thanks to the “cookies”. “ Each time a user clicks ‘like’ on a website, their browsing activity is collected, whether or not registered in Facebook, although they argue that the use of ‘cookies’ is for security reasons . The same happened with Austria, “recalls the expert.

The study findings should not catch us by surprise if leyésemos privacy policy. “We should do it primarily for be aware of what they will do with our data and know what more information (other than the mandatory), we give Facebook, and what kind of information we publish.”

The reality is that those chains that occasionally arise in the walls of many users in order to overrule the social network of some use of personal information nuetstra not worth anything. “It is best to learn outside of the social network of all the pros and cons, and if you decide to be part of it, use our information with great caution and responsibility knowing that every point that we publish will be under study and to know that Facebook installed cookies tracking and even examine our surfing habits out of the social network to go transforming our interaction experience, “recalls Battaglini.

We must be cautious and responsbales with the information given in the social network that will be used by Facebook

If accept conditions, the user should be very clear about one thing: losing control over their data. “ What we mean Facebook is that once you say that you agree with their privacy policy is to use all our data for all types of investigations with them . In fact, they say that when we accept, always ask permission to use information to improve their services, and it is completely false that are used without your permission, “said the president of AERCO-PSM.

Although the popular social network “has learned from past mistakes and allows, for example, the user choose not to have ads aimed at him,” does not prevent, however, “ collect information our data, for example, through our surfing habits . “

Do not forget that Facebook is a technology company and, as they say in this sector, “ when something is free, the product is you “. Battaglini remember that the network uses “information that can be gleaned from Facebook Ads studying what type of ads are more clicados by users in order to reorganize our timeline and the kind of news or information appears to have been more clicados listings . Also use our surfing habits, even anonymous, because this way allows you to focus better and go through advertising. “

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