Facebook is not the first social network that decides to change its algorithm on the timeline ( ‘news feed’) to privilege the most popular content; Twitter and Instagram already did at the time looking for new ways to improve their operating models. The movement of the platform Mark Zuckerberg is clear: give prominence to friends and family on the wall of its members.
In that sense, changing algorithm provides that publications from family and friends appear highlighted in the walls of the users to the detriment of the media content or personalities.
“The goal our wall is show people the most relevant to them stories. We are announcing an update on our wall news that will help them see more posts from your friends and family “, he said in the company blog Adam Mosseri, vice president, Facebook content management.
it is important to mention that it is not the first time that the social network is publicly committed ensuring changes in its news section. In July last year, Facebook added improvements to prioritize content of friends or pages selected by the user. In fact, the social network opened alternatives like Instant Articles so that the media have the potential to reach more audiences.
Facebook was born under a premise: “connect people with their friends and family,” however, in recent months, the social network has taken a different path and has become an ideal platform for worldwide distribution of news. According to the specialized environment ‘The Verge’, Facebook is a tool trusted by news editors thanks to the amount of traffic they receive their portals.
In addition, the US portal ensures that “media communication can not seek or find their audiences on Facebook risk their advertising models and advertising collapse “.
A study by ‘the Information’ and compiled by the ABC website ensures users no longer use Facebook to share their life experiences. In concrete figures, status updates have fallen 55 percent during 2014 and 2015; and more than 60 percent of users has decided to stop counting his life on the social network.
The research detailing that one of the main reasons for this situation is that the social network is focusing on encourage publicity and presence of companies in its news section.
Facebook said the change in your timeline affect traffic content that the media publish directly in their social network pages, but it will have less impact if most of the traffic comes from those media stories and videos shared by individual users.
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