not to see Jose Tomas. Euro 1200 tickets sold out in minutes. More than 300,000 people aspired to. And not to see the bullfighter and the end of the Superbowl, but to attend a meeting of computer, the Apple application developers.
Before the iPhone, Apple had to resort to personal calls to incite some knew the benefits of the meeting. Everything changed with the arrival of the mobile. In 2008, for the first time sold out in a few weeks. In the 2012 edition lasted a few hours and this year, two minutes.
anticipation for Apple iOS conference, to be held from 10 to 14 May in San Francisco, is justified by numbers: a catalog of applications in the App Store for more than 850,000 programs, of which 350,000 are for tablets iPad.
Since its creation, with the help of the iPhone in 2007, totaling 45,000 million downloads. The pace in the last quarter is dizzying: 800 downloads per second, nearly 70 million a day. Worldwide, Android phones triple to iPhone, but the App Store remains intractable to Google Play.
chief financial
apple, Peter Oppenheimer, highlights the business value of free applications or less than a dollar in most cases. Apple has paid nearly 7,000 million developers. The account is easy, 70% is for the creator, the remaining 30% for Apple. A business that you do not need dependent, or repair equipment, assembly lines either. All are digital goods distribution through Internet.
The fact that the App Store in 155 countries work has allowed software publishers aspire to an audience otherwise hardly graspable. MUBIQUO The company has created the Shell oil application for everyone. This version includes Chinese, Russian, Arabic and Turkish. They started as a small studio and already 40 people hired between offices in San Francisco, Madrid, Barcelona, ??Murcia and Shanghai.
Ruben Aparicio, founder and CEO, believes that there are no magic formulas, but cites some keys to success: “Give value added, that is something beyond what you get surfing the Net, with a good balance between utility and entertainment. ” Its business is primarily business orders. In their study have come Nestlé Dessert Nestlé Kitchen and whose approval took some time. “Since Apple wanted to make sure it was not advertising. Were well above the texts. Is branded content. Many recipes do not have branded products, in fact some are Arzak “.
unwritten rule for any developer worth his salt is launching first on iOS, the operating system of iPhone and iPad, then on the other platforms. Although born later, Android is the major threat to this business. Not only with the official store Google Play, also created by Amazon’s increasingly popular.
Vanatur, Case Star company, has focused on the music. His latest work is the application of Auryn trendy teenager group. The intention was brand new in the two operating systems at once, but only they have in the Google mobile. “It is more convenient to develop for Apple, but the terms do not depend on you,” he explains. In his opinion there is a secret formula for success, but some factors that help: “The first thing is to choose well the audience it targets, then to stay alive with updates and dynamism”.
Ana
Ormaechea, founder of Tablet Army, perceives that the approval process Apple Store is not entirely appropriate. “There is a cultural barrier and it shows. Everything happens for Cupertino and, of course, do not have the context necessary to understand what is wrong there, here it is, “he explains. Two years ago he saw a copy of Very interesting magazine where she worked, postponed its publication for three weeks on the grounds that a nude image was not suitable for minors.
independent developer, Diego Bezares, creator of Rythmic Thumbs,