Yesterday Apple introduced three. A new iPhone (in two sizes), a clock (also in two sizes) that will be available next year and a payment platform, Apple Pay.
From the phone and said here what I think, but I save you the click: continue the very good line of the above will be a bestseller, are a recommended purchase for anyone who has an iPhone. Are they better than the rest of what’s on the market? No, but for an iPhone user there is no Android to justify the jump, unless you need a specific feature, such as FM radio or the computer is waterproof. With the iPhone with iOS 6 and 8 Apple gives its users what they called the market; is a parity that is taking a while, but now more noticeable. Apple continues to gain in cohesion that allows its verticality (does the software makes the hardware), Android continues to gain in variety of options and plasticity. It could include Windows Phone in the second group
Ron Amadeo, Ars Technica, which graficaba well (with humor and a bit of malice, because it is not the same as a list of specifications that implementation).:
The watch will arrive only in 2015, and by then, the pace has maintained, Samsung and smartwatch have another to add to the six that entered the market in 12 months, and competing with LG ., Motorola, etc.
My doubts about the appeal of the watch is maintained; Ben Thompson a text in English, Watch-oriented, sums it up as follows: the smart watch lacks why, justification. But clearly it is a segment that will grow, and which still lacks development. Apple has already planted an important to put a price ($ 349, higher than the current offer) and a variety of finishes and colors flag. As with smartphones, it is positioned in the upper segment-and redituable- table. Whether you have a sufficient differential to dominate the sector if something is possible, clear-remains to be seen.
Tim Cook delivered the “One more thing” that Steve Jobs used to present their most notable, introducing the Watch, but I think the three announcements made yesterday that Apple could have a similar effect to the iPhone and iPad is the payment platform, Apple Pay, which transforms the phone into an electronic wallet products and allows credit card payments without using plastic, appealing to a NFC chip inside the iPhone 6 or Watch. It becomes a card. The replaced.
But that already exists Yes, Google, Facebook and other similar platforms already have;! Google is the one of 2011 in Japan, in addition, payments to a variant of NFC in the phone are used since the beginning of the century. Japan is, as we are, the only other country where the iPhone has a market share similar to the United States market. In Africa cell is a wallet, but the currency credits are called (the system is called M-Pesa)
But then Apple did not invent the mobile payments! No, and neither said they would. They said they invented nor invented as we’re- the touchscreen smartphone or tablet, or MP3 player laptop or desktop computer with a graphical interface, but still they managed to take what was available , reconfigure it and raise it more attractive so that the hitherto available. And they did it in a way that disrupted the respective markets.
But then is the same as the others! Almost, and therein lies the difference. Apple can capitalize on its verticality: does the software, hardware, controls everything. And in the United States has a potential high user mass, but must wait to acquire the new iPhone.
The service debuted in October and they joined the three cards larger credit (American Express, MasterCard, Visa) and various brands (Macy’s, McDonald’s, etc .; the company says are 220,000 shops in the United States) and adds major insurance elements: one Touch ID to validate your purchase with fingerprint, key for a device It is essentially a wallet; two which all transactions are anonymous to Apple (not store the card data on their servers), but charged for each (banks, according to Bloomberg).
Apple managed, also approved by Softcard a solution of mobile payments NFC who developed AT & T, T-Mobile and Verizon in the United States (formerly ISIS) will be compatible with Apple Pay a remarkable announcement partly because the trio attendant blocked Google Wallet in that country in 2011, limiting its expansion
So, Apple Pay can be a catalyst for the concept of the electronic wallet: then who knows,. Google probably will manage to defend Wallet (which does the same as Pay) and achieve their hundreds of millions of users take advantage of it, and become the most widely used mobile platform in the world of payments (something certainly possible).
There are few challenges that remain: United States (where the service debuts) and Japan (where and technology used) are not equal to the rest of the world, where the plastic payment does not run in the same way (although there is a card that already has NFC, so there was already a significant simplification of the payment process), and where the percentage of the population that is unbanked is different. And what sounds good in a presentation can end in nothing, so we have to wait to see if yesterday’s announcement is key to the history of the company or not, but the context in which beginning is promising. .
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