The smart watch that Apple introduced on Tuesday divides big names in fashion that could be critical to their widespread acceptance.
Many praised the Apple Watch, which will have a starting price of $ 349 about 270 euros, for its clean aesthetic, but many bloggers and writers claimed that the watch had a masculine aura , which would limit its appeal to older fans of fashion. Others noted that, due to a design that aimed to please, was less revolutionary.
This ‘gadget’ which must be outfitted with an iPhone , appears a traditional clock with a small screen. A crown, reminiscent of the rope system of mechanical wristwatches, can be turned, or pressed to control what appears on your touch screen
Apple will offer three different versions .: a sport, a standard and a deluxe edition finished in stainless steel and gold plated. The display can be customized to show the hours designated by numbers or needles.
bracelets from leather to stainless steel sports models in shades from pink to blue. The Watch recognizes voice commands and carries sensors that can monitor the steps and heart rate.
Roseanne Morrison, fashion director of The Doneger Group, an industry consultant, said design did not meet your expectations . “It’s nice,” he lamented. “It’s very techno-futuristic unlike the sexy women.”
Many of those questioned agreed that the device is more attractive than the other existing offers , launched by Samsung and LG, which many deemed more sloppy.
rivals like Google, Intel Enterprises are increasingly competing with Apple in the emerging market of ‘wearables’, technological accessories. According to adoption rates of tablets and computers, Citigroup expects the market for smart watches reach 10,000 million in 2018 compared to 2014 estimates, between 1,400 million and 1,800 million in 2014
The competition is not only between major technological. Eric Wilson, head of the fashion section of the magazine InStyle , notes that Apple also faces competition from luxury watchmakers as Rolex. Swatch has said it is exploring a digital clock with intelligent functions.
“watch Apple will be a status symbol.” But the design is “in the generic sense of flexibility and individualization.” With the exception of the bright colors and some gold ornaments, he added, is “a very masculine watch.”
Some fashionistas may be totally reluctant to use one of these watches smart as Sonny Vu, CEO of Misfit Wearables, as an activity monitor can be used like a brooch, on a necklace or bracelet. Some consumers are concerned about possible marks on your tan, for example, and others may have a watch with sentimental attachment, he said.
In addition, other fashion critics were effusive. “It is impeccable in terms of how functionally meets design. The question is really how many people want to use something so simple, it is an amazing gadget,” said Alexandra Shulman, editor of Vogue UK.
The clock is the closest thing that the American company has come to offer as a fashion accessory and brand. Since this first foray into the market for personal luxury products , despite their iPhones and other devices have been long regarded as symbols of fashion.
The ‘wearable’ technology is still the “issue of the moment” in the Fashion Week New York. Even many fashion editors were invited to the launch of an Apple product for the first time this year.
In recent years, Apple has hired Patrick Pruniaux, former vice president of worldwide sales and retail Tag Heuer; Angela Ahrendts, CEO of Burberry ex Inc; and former CEO of Yves Saint Laurent, Paul Deneve, as vice president of special projects.
Invited for the first time an event of Apple, the technology editor of Marie Claire , Jenna Blaha said was impressed with the clock, but would have to touch and feel the device before recommending it to your readers.
At the launch on Tuesday in Cupertino, California, Apple showed a gallery of watches, but the audience had to be content with very controlled demonstrations by Apple employees. Gwen Stefani, fashion designer and singer of No Doubt, told Reuters that even her not allowed to play with these watches .
Many fashion experts agree that the most convincing ‘wearable’ elements have not yet reached the market . They wait expectantly laptop accessories created by fashion designer Rebecca Minkoff, a smart bracelet designed by Intel, and intelligent Ringly ring.
“This is just the beginning. How long until Marc Jacobs and Valentino are associated to create sophisticated accessories?” said Lea Goldman, Marie Claire reporter.
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