This has been the week of Apple and go to the spirit of Steve Jobs is still felt in the environment.
Just was the latter who said Tim Cook, current president of the Cupertino company, in an interview for “The Charlie Rose Show”. “He is deep in Apple’s DNA . Their spirit will always be at the foundation of the company.”
As in the time of your best and unforgettable presentations, Apple kept the book about what products would present and what features did. Again, managed users and media discussions followed days of new iPhone 6, iPhone 6 Plus and surprise, the Watch.
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But Tim Cook did not stop and confessed that office Jobs “continues as is” before he left her to die, even with your name on the door, which says a lot about the respect and admiration they had for the creator of the iPod, among other electronic items that forever changed the habits of the people.
“Literally, I think every day in it, “continued Cook.
WHY PURCHASE BEATS
At another point, Tim referred to the purchase of hearing aids Beats, created by Dr. Dre and Jimmy Iovine, who described it as “creative geniuses”. She told, at first I was skeptical about the acquisition, but once tasted, felt “completely different” . “I could not sleep that night was, then I thought, ‘We have to do that,’” he said
As explained, the key lies in the emphasis it puts a human curation Beats.. “It’s hard to explain, but you know it when you feel it,” he said.
Listen all explained in this video.
TV TODAY AND YESTERDAY
Finally, Cook criticized the way television works today. “Let’s be honest, is stuck in the 70 It seems as if we entered a time warp and we were into the past.” Concluded
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