CUPERTINO, California – Apple put another card on the table to make your clock intelligent months before it reaches market. But he also made sure to inform consumers that it’s worth waiting for it.
In announcing its first smart watch more than three months before that consumers may acquire, Apple did two things. A, quelled rumors by showing consumers what to expect from this device technology dress.And two, Apple CEO Tim Cook and his team led by chief designer Jony Ive caught everyone’s attention potential buyers of a smartwatch to expect that the output of Apple Watch before buying a device rivals such as Samsung, Motorola, LG and other manufacturers who are trying to take a piece of the market clothing technology.
Because, the truth is that who is going to buy a smart watch now without waiting to see what Apple offers exactly the Watch
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Apple, that was not the first to reach the market for digital music players, the smartphones or tablets, have the opportunity to do what he has done in the past: a stylish, easy to use device that demonstrates that is a device that everyone wants and need. And that is precisely what its rivals, which have created large, bulky and unattractive designs watches, have failed to make good despite incorporate more functions as unconvincing physical activity monitoring and notifications.
“If Apple manages to do something practical device, find much success,” said Sprint CEO Marcelo Claure CNET. Claure believes Apple has hit the mark with this clever clock. “They waited, let others submit their devices first, learned from it, and I think they will release a great product.”
On Tuesday, Apple entered the promising market of smart watches to present three editions his first clothing technology device: an Apple Watch Stainless Steel Sport Watch Apple with foil and Apple Watch Edition gold plated 18K. The smartwatches be launched in early 2015 with a starting price of $ 349 watches must be paired with an iPhone, and are compatible with the iPhone 5, 5C, 5S and new iPhones tabléfono iPhone 6 and 6 Plus.
Cook, who introduced the Apple vs. Watch over 2,000 attendees, said the watch represents a major advance in its product offering. He said it is a complete system of physical activity and health, is a walkie-talkie , and served until the remote control for the Apple TV. Only these features, the Apple Watch is quite different from smart watches that are on the market and tend only to serve as pedometers, provide notifications and run basic apps.
But Apple decided to go further create what Morgan Stanley analyst Katy Huberty called as a Swiss Army knife style device. The watch contains an NFC chip for mobile payments, as well as a machine for causing vibrations when an alert is received. Apple also included a digital touch function that allows two people to communicate through touch, drawings and even share your heart.
The company is also very focused on the design, to ensure that the watch is fashionable and is something that people want to put. Although at first glance has the appearance of smart watches Gear Samsung and other wearables that are on the market, offers several ways in which you can customize the device. Apple offers a range of belts in various materials which include leather and metal. And, surely, the belt range will expand in the future when offered outside companies.
None of these features individually, are what will make an irresistible Watch the Apple device. But, together present a difficult prospect to overcome the competition.
“Current technology device manufacturers improve their products dress in response to Apple,” said the analyst with research firm IHS Technology.
Samsung, the largest maker of smart watches, declined to comment.
The projections on the potential market size clothing technology vary. Some analysts predict that will be strengthened, while others will predict a gloomy future. Research firm IDC predicts that shipments of clothing technology devices will reach 111.9 million units in 2018 Meanwhile, Forrester Research predicts that by 2016 the functionality of smart watches and bands of physical activity will be absorbed by other devices such as smartphones and sensor-equipped hearing aids.
So far, the market for wearables is fragmented. Few smartwatches , apart from Pebble and Martian, work with both Apple operating system, iOS, and Google Android. Apple customers will not steal your watch Android only. But when the watch is accompanied by a larger screen and elegance of the iPhone 6, its appeal is hard to deny.
Introducing the clock four months before it hits the market gives you time to developers create apps using the Apple platform WatchKit. Watch Apple could have thousands of apps when it hits stores in early 2015 In comparison, Samsung Gear line, which was updated with S Gear last week, has about 1,000 apps designed to work with the operating system Tizen a year after the line went on sale.
In fact, Apple is already boasting major alliances. Starwood Hotels chain of hotels will allow tenants to open the doors of their rooms to give a touch to watch while American Airlines will allow passengers to sign up for a flight using the clock. Options and make recommendations based on the user’s location and pin location address of the person. BMW will show drivers where they left the car and will provide directions to the vehicle.
Major League Baseball, MLB, provide sports news, Lutron plans to allow users to control the lighting in their homes Honeywell and allow them to adjust their thermostats. With the Nike app, users can challenge their friends to a race. And Twitter notifications allow users the designated them as favorites or retweet directly from the message.
Mike McCue, CEO of the popular Flipboard app to share news, create a app for Apple Watch.
“[The Apple Watch] inspired me,” he said McCue CNET. “As an industry, we’ve been working for years to get to this point … where technology enters the world of fashion and becomes more personal. We are on another level entirely.”
However, there is no guarantee that the smart watch Apple succeed. Need an iPhone to function, and only the users of the iPhone 5 and 6 can use the clock. Moreover, it is expensive, with a starting price of $ 349 The Samsung Smart Gear 2 watch, on the other hand, costs $ 300, and his band of physical activity Gear Fit costs $ 200 also functions Apple Watch is still not enough to make it an indispensable device. The date that will be available will miss the important holiday shopping season.
Anyway, Apple will have a good holiday season by launching two models of iPhone 6 to the market. This means that the party was a little bitter Samsung and other manufacturers wearables .
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