As published daily ‘Daily Mail’ , individuals with feminine-looking faces looking happy or are recognized as trustworthy. While the competition, dominance and friendliness are associated with specific facial features , as larger foreheads, prominent noses and strong chins. These findings were published in the journal ‘Trends in Cognitive Sciences’.
Researchers at Carnegie Mellon University have warned that the previous trial may make hasty decisions can be taken, so that this fact can even lead people to vote a politician in particular or to accuse someone of a crime.
According to Christopher Olivola University Tepper School of Business (Pennsylvania), argues that “although we like to think that our judgments and decisions are rational, impartial, consistent and based only on the relevant information, the truth is that they are often superficial and biased by irrelevant factors. ” He adds, “this is a troubling human tendency that must be corrected, or at least mitigated, because the faces are not valid predictors of the characteristics of a person.”
From various experiments it has been concluded that certain facial features correspond to certain characteristics of the person:
Incompetent: A “baby-faced”, characterized by a round face, eyes . big and small nose and chin
Proficient. Mature Faces, with large forehead and prominent nose
Liabilities: wide eyes, small nose and high brow
Key. Male face with different jaws
Introvert. Face more . sad, with smaller eyes
Outgoing: Oval face, friendly faces with chubby cheeks
dishonest and untrustworthy. Rosy cheeks, frown and eyes close together
Trustworthy and honest. A smiley face with high cheekbones and eyebrows
The trial reaches such a point that the CEOs of companies with a face that feeling of “competence” are more likely to be hired by big companies to those without those traits.
It is believed that educate people could be sufficient to reduce facial stereotypes , although more research is needed to identify the best way to mitigate the influence of facial features of people.
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