After the passage of the “hipster” which became fashionable lenses pasta, “vintage” styling and environmental protection, come the “muppie” a new generation of digital natives who can do a thousand things while at the same time who are eager to lead a healthy life.
“Muppie” a term invented by the union of “millenial” and “yuppie “ by the American writer Michelle Miller in his book” The Underwriting “(Kindle Edition), includes a number of young people between 25 and 35 who strives to achieve job success, more for personal satisfaction that good pay.
“This new generation, which has between 22 and 35, spends an hour a day online diving thirty minutes making online purchases and forty minutes made the menu the next day, “Miller writes.
They work on what they like, they are united and addicted to social networks, but the real drug is the sport and healthy food intake.
Do not conceive reality without technology, grew with CD, MP3 and MP4 and Play Station, live attached to “smartphone” and for them Twitter is your source of information.
They have a good training, generally with higher education, are bilingual, even three, studied and abroad have addressed pad your resume with specific courses and some other master.
A sometimes paid and sometimes not, boast a long professional experience who have been from designers to “DJ” through “bloggers” models for a day or event organizers.
After that experience, create their own company, the project that have so often dreamed and that today, rather than give them benefits, they fun and makes them feel good.
For a “muppie” Money is not the most important, they prefer to enjoy the little things day to day, and take an occasional treat.
Your social life moves on Instagram and Facebook. Les love traveling, meeting new cultures and enjoy the gastronomy, experiences that in just a few seconds shared on networks, your goal is to get more followers.
They resort to yoga and “running” to disconnect from work. Photography, film, literature, crafts, knitting or sewing are some of your hobbies.
Among its priorities the health and well-being is. Love organic products, fruit juices, vegetables and healthy foods like broccoli, “kale” (cabbage or kale), miso, red fruits and nuts.
They prefer the bread craftsman and, of course, organic and low-calorie sweets, rich in soy, oats or barley malt.
They are responsible with nature and are conscious about the importance of preserving the environment, including its habits they find recycling.
In terms of aesthetics, the “muppie”, dressed in clothing firm, but without following trends, they imposed his informal style and shun the suits, are “fans “Cowboys last generation and declining clothing style ” preppy “.
Handbags, purses and shoes, along with accessories to customize the tablet and mobile phone, are your favorite accessories.
Do not look to the future, they prefer to live day by day, no big plans and enjoy the good things that life offers them. EFE
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