Facebook today announced that nine media, including “The New York Times” and “The Guardian” will begin to publish some of its content directly on the social network so you never need to leave Facebook to access them.
The company founded by Mark Zuckerberg has today launched “Instant Articles”, its draft articles provide media not through links, as before, but staying the contents the social network itself.
The vice president of alliances with the media of Facebook, Justin Osofsky, explained to Efe that the discovery of the social network news is “the worst experience that exists in the wall” and . The reason for this editorial motion
“As more people access from mobile, we observed that the experience of opening an item needs much improvement, specifically is slow: it takes more than eight seconds average load an article on the phone, “added the head of Instant Articles, Michael Reckhow.
Reckhow has ensured that the charging time of the information published directly to Facebook by Instant Articles will be ten times less.
“The New York Times”, “The Atlantic,” NBC News, “Buzzfeed”, “National Geographic” and the Europeans “The Guardian”, BBC News, “Spiegel” and “Bild” are first means to use the tool.
The five US media are opening today with Instant Articles, each with a piece.
In coming weeks, indicated Osofsky, begin to use the tool direct posting on Facebook by other means.
“The goal is to have the built tool for any medium to use and are doing to be easily included in workflows and systems existing content “, has held the vice
Instant Article is a feature designed for mobile: the items distributed directly by means Facebook will be visible on the wall of the users of the mobile application -. for now only iPhone-, while the desktop will continue to operate the system of links leading to the original web pages of the media.
Facebook has worked with publishers to design the information cited publishing tool. the pieces are distributed by Facebook have a social network optimized for the format and be personalized both in composition and design
The information that will be displayed after clicking on them, can include photos , videos, photo galleries, audio, computer graphics and other embedded elements (such as tweets, Youtube videos or photos of Instagram). And they can be shared and discussed separately.
Osofsky has clarified that the information hosted on Facebook will not be exclusive, but may also be in the original web of the media if they so deciden- with traditional look.
The manager has stressed that participation in this initiative is optional, publishers have complete control over what they publish and that those not wishing to be using Instant Articles still have the option to share links of its information.
From Facebook have stressed that the initiative will offer the media “opportunities to monetize” its contents.
There have been several occasions when CEO Facebook, Mark Zuckerberg, has said it sees the network as a personalized newspaper.
The US company has become an important source of traffic for the media in recent times, but with this move that traffic
will stay “at home”. Now information publishers have to check if the value of post directly to Facebook offset sagging those visits their websites.
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