The relationship between Facebook and now is getting closer and faster. Especially since yesterday, the company Mark Zuckerberg announced an agreement with nine major media to publish articles directly to the network, without having to leave the platform to read.
The US media The New York Times, The Atlantic, NBC News, National Geographic Buzzfeed and be the first to share news on “Instant Articles”, as they call this new product. They will follow the British The Guardian and BBC News and the German Spiegel and Bild.
How does it work? As explained from Facebook, “Instant Articles” is a feature designed for mobile phones. The items distributed directly by means Facebook will be visible on the wall of the users of the mobile application -for the moment, only iPhone-, whereas on the desktop will continue to operate the system of links leading to the original web pages . the means
“As more people access from the cell, we observed that the experience of opening an item needs much improvement, specifically is slow: it takes more than eight seconds on average to load an article telephone, “responsible for” Instant Articles “Michael Reckhow, the blog of Facebook. He also said that the charging time of the information published directly on Facebook by this product will be ten times less.
In the same vein, the vice president of alliances with the media of Facebook, Justin Osofsky, explained that the discovery of the social network news is “the worst experience that exists in the wall” and the reason for this editorial motion.
The parts are distributed by Facebook will have a format optimized for the network social and information that will be displayed after clicking on them, can include photos, videos, photo galleries, audio, computer graphics and other embedded items. They can also be shared and discussed separately.
The articles hosted on Facebook will not be exclusive, but may also be in the original web of the media if they so deciden- with its traditional look. Also, the feature is optional: those who do not wish to use “Instant Articles” will still have the option of sharing the information links
From Facebook have stressed that the initiative will provide the means “monetize opportunities.” its contents. News editors may or may sell and advertise in the papers and keep all income, or allow Facebook sells ads.
The network will also enable firms to track news and traffic data by comScore and other analytical tools.
There have been several occasions in which the CEO of Facebook, Mark Zuckerberg, has said it sees the network as a personal diary.
The US company has become an important source of traffic for the media in recent times, but with this move that traffic will remain “at home”.
Now the publishers of information have to check if the value of post directly to Facebook offset sagging those visits their websites.
Agencies EFE and Reuters .
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