EFE
From aesthetics of Hollywood hunk, jeans and easy smile, the CEO of that platform landed in the 49th edition of MIDEM in Cannes, the great fair of the music industry, with a mantra may well have taken the responsibility of the event: “Streaming is the future”
“I see no reason to pirate music, today anyone can access any catalog thanks to services like Deezer, allowing download and. listen offline for a fixed price. This is the great alternative to piracy, “Albrecht says.
In this Protestant German graduate of Yale University and father of seven children likes to quote the case of Sweden, one historical fishing grounds of the online piracy today, after the emergence of the sector that leads Spotify, has become a kind of paradise “streaming”.
But in the booming sector of listening online, shaken by an ever-growing competition, not all certainties. Still, despite the drums of war, the face of Deezeer shown “confident”.
Market leader in digital music with iTunes, Apple will unveil in the coming weeks its own service, while American rapper Jay Z carburizing for months Tidal similar inspiration platform that will join the battle for the throne.
“If a company like Apple wants to join us, we can confirm that this is a model for the future stupid because nobody does business, “Albrecht values with humor, for whom competition is the” good news “of a market whose penetration among Internet users is still limited, at around 2% or 3%.
A Deezer, which has 6 million paying subscribers in over 180 countries, is not concerned about the other competitors.
“We are facing a complex market, but our model works, the benefits grow very fast and now we need to remain among the main players in the game, “reasons to stop predicting that it shared the cake” 4 or 5 giant “, rather than” one winner “.
invoice French, Deezer claims a “local treatment” of content, a strategy that, after finalizing agreements with media and suppliers in each country, took a month to incorporate your -gratuita payment-supply and over 20,000 podcasts.
“We want to differentiate ourselves from the competition and identify the relationship with the user. You can not talk to everyone equally, “reasons the pope of” streaming “, which reveals that the next step,” without haste “involve video content.
The deployment also includes Spain a market “difficult” burdened by “the crisis and piracy” and where Deezer operating since 2013.
“I’m optimistic,” says Albrecht. “I do not think it’s a case other than France or Germany, only requires longer. “
Lover hunting, CEO of Deezer runs the company from Paris, where he lives, he perfected his French and continues to distance his childhood team, Bayern Munich.
“It’s always better to lose against the winner,” he argues, referring aa defeat that Barcelona, new champion of the Champions League, the Bavarians inflicted in the semifinal of the competition.
Who know if the time and the fierce competition in the “streaming”, again push the same comfort.
By Carlos Abascal Peiro
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