Apple is preparing for a rally on Wednesday in San Francisco in which is expected to present its new iPhone telephones, updated versions of your Apple TV, iPad and its tablet operating system, and which should convince investors you will be able to continue overcoming itself.
The company posted record sales and profits after launching the iPhone 6 and iPhone 6 Plus in September last year, Apple introduced with their smartphones largest to date.
The popularity of new devices resulted in an increase in sales in the last three quarters of about 30% against the corresponding period last year, which helped Apple to register record profits and stock market value of more than $ 700,000 million, which allowed him to hang the medal of the world’s most valuable company by market capitalization.
Analysts and Toni Sacconaghi, of the investment firm Bernstein Research, argue that it is a “mathematically unsustainable” growth, which puts Apple in a difficult position.
The company received its first penalty in July when it announced a quarterly increase in sales their iPhones than 35%, very robust growth but still lower than some analysts’ forecasts, which penalized their actions.
The CEO of Apple, Tim Cook says that the iPhone, which accounts for about two-thirds of company revenue, has room to grow.
Cook said in July, during the presentation of results, only 27% of Apple customers were updated their phones to the latest models and to this we must add new users who decide to change their Android phone for iPhone.
At the debate on Apple’s ability to continue growing the volatile situation in China adds , a key market in its expansion strategy, as well as doubts about their smart wristwatch and Apple Watch Apple music service Music.
“We believe that (Wednesday) is a critical event for Apple which can help reverse the tide of negativity among investors and define their vision of growth next year, “said Daniel Ives, director of the firm FBR Capital Markets in a note to investors.
The technology titan appears to be aware of the importance of the event on Wednesday, to be held at the Bill Graham Auditorium in San Francisco, with capacity for 7,000 people, more than triple its Flint Cupertino (California) Center, which hosted the launch of the iPhone last year.
Despite the importance of the moment and the message to the markets that the company launched tomorrow, not Apple is expected to introduce drastic changes to its flagship product, the iPhone, following the tradition of making big announcements in even years and improvements in existing products in odd.
It is expected that, following that logic, the new Apple phone this morning in San Francisco bearing the name iPhone 6S.
The technological advance means that Apple will release a faster processor for their iPhones and an aluminum cover tougher, more memory and more powerful cameras with the possibility of recording in 4K, standard HD video.
Analysts predict that the technology company will also present the Force Touch function, a pressure sensor on the screen and enter their smart watches Apple Watch, which allows control devices depending on the pressure applied with your fingers.
Beyond the iPhone, observers are awaiting the new version of its Apple TV television system, which, according to leaks, would include a new Remote control and greater capacity in the area of video games.
Experts say Apple could also advance news about the integration of its home automation platform, HomeKit, and Apple TV system.
So far, the main device to control the platform has been HomeKit phone or iPad, but there are those who point to the television screen would be a much more logical approach.
unknowns will be cleared in the morning Bill Graham Auditorium in San Francisco.
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