Apple today introduced its new iPhone and other novelties – Trade

San Francisco (EFE)

Apple is ready for the event which convened today in San Francisco (USA) in the It is expected to present its new mobile iPhone , updated versions of your Apple TV, its iPad tablet and operating system; and which should convince investors that it will be able to continue overcoming itself.

The company posted record sales and profits after launching the iPhone 6 and iPhone 6 Plus in September last year with which Apple introduced its larger smartphone to date.

The popularity of new devices resulted in an increase in sales in the last three quarters of about 30% against the respective period last year.

This helped Apple to register record profits and stock market value of more than 700,000 million dollars, which allowed him to hang the medal of the world’s most valuable company by market capitalization.

The technology titan appears to be aware of the importance of the event on Wednesday, to be held at the Bill Graham Auditorium in San Francisco, with capacity for 7,000 people, more than triple its Flint Cupertino (California Center ), where the launch of the iPhone was held last year.

WILL BE SOMETHING REALLY NEW?

 Despite the importance of timing and message to the markets that the company launched today, Apple is not expected to introduce drastic changes to its flagship product, the iPhone, following the tradition of making big announcements in even years and product improvements existing on odd.

It is expected that, following that logic, the new Apple phone present today in San Francisco bearing the name of iPhone 6S .

The technological advance means that Apple will release a faster processor for their iPhones, as well as an aluminum cover tougher, more memory and more powerful cameras with the possibility of recording in 4K standard HD video.

Analysts predict that the technology company will also present the Force Touch function, a pressure sensor on the screen and enter their smart watches Apple Watch, which allows control devices based on the pressure exercise with your fingers.

OTHER PRODUCTS

 Beyond the iPhone , observers are awaiting the new version of its Apple TV television system, which, according to leaks, would include a new remote control and increased capacity in the area of ​​video games.

Experts note that Apple could also advance news about the integration of its home automation platform, HomeKit, and Apple TV system.

To date, the main device to control the platform has been HomeKit phone or iPad, but there are those who point to the television screen would be a much more logical approach.

The unknowns will be cleared from noon (Peruvian time) at the Bill Graham Auditorium in San Francisco.