The Like button, one of the outstanding features of Facebook that became the symbol of the social network will soon have an option to express the displeasure in publications that users of the platform. The announcement was confirmed by co-founder and CEO Mark Zuckerberg during a session of questions and answers from the company headquarters in Menlo Park, California.
“People always were interested in having a button No I like, I’ve been asked hundreds of times. Today is a special day because I can confirm that we are working in this role, and soon we will put to the test, “said the executive.
However, Zuckerberg said he did not want the button I do not like to become a tool of discussion among users of social network or harass anyone. “Not the kind of community we want to create. Nobody wants to share an experience or important and special moment and then receive a negative expression of this type, nor vote judge whether something is right or not,” said Zuckerberg.
At this point, Facebook is not to make announcements in a forum of expression for or against a content, as often happens in the videos of YouTube (which has this feature) or in the publications of the site Reddit.
In this way, this new button seeks to provide an appropriate role for those contents or publications of a sad moment where it is not nice or appropriate to note with I like. “It’s very difficult to implement a function to express displeasure,” said co-founder of the social network.
As background, Zuckerberg always stressed the value of the button “Like”, an effective remedy to express a feeling positive in a Facebook post, but was not convinced all the time to find an equivalent for negative emotions or experiences.
“Many times people share things on Facebook about sad moments of their lives or social or cultural aspects that are hard, and not comfortable pressing the button “I like” because “I like” is not the right feeling when someone has lost a loved one or are talking about a very difficult issue, “he had Zuckerbergen declared December last year. .
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