The new Apple TV WILL FOCUS ON VIDEO GAMES – Today

There is nothing confirmed, but the latest moves of the company and the tavern of the rumors suggest that the next iPhone models that will be released on Wednesday in San Francisco share stage with a revamped Apple TV, the “set-top box” (receiver) of the US firm, which this time will include major improvements.

One is sensed by the clues left by the invitation of Apple, where literally reads: “Siri, give me a clue “. According to experts, this statement predicts that the virtual assistant will be in the new Apple TV and that will also have an important role in its development.

As he unveiled “The New York Times”, citing internal company sources, the device that connects to a TV to allow viewing in “streaming” of audiovisual content could I come equipped with a new remote control with touch screen, which in part would be oriented to consumption of video games. Are expectations be met?

This decision, if confirmed, may remove him from the path of success, given the possible reluctance of more accustomed to such consoles Xbox One and PlayStation 4, which is more than likely continue their current platforms players. Halfway there is another type of public, perhaps more familiar, that if he would do it. Experts believe that the new Apple TV will pursue casual gamers who do not wish to acquire a high-end console.

But the truth It is that the Apple TV, which began as a great hope in the industry, has been losing steam in recent years before the rise of smart TVs that incorporate operating systems that support applications and other features such as content sharing from mobile devices.

The problem is that we have found the owners of units of the Apple brand is well known by Apple restrictions other suppliers. Android compatibility with multiple TVs has managed to gain the trust of users. The iPhone and Mac have struggled to circle it and therefore has narrowed. The unit has an important link with the iTunes Store and AirPlay technology (which allows you to share files wirelessly), the latter has been one of its strengths. But the limited catalog of services offered today may have reduced its appeal.

“We keep adding new channels” the company is justified as a sales strategy. However, new forms of consumption of audiovisual content has changed dramatically. And before long. This small device, which gives the impression that being more than just a hobby for Apple at this time, requires a significant development, especially taking into account that the television environment has always been hovering in the area of ​​company .

The time may have come. This would be one of the major developments of Apple TV, which landed on the market in 2007 and competes with a variety of other devices offered by Amazon (FireTV), Google (Chromecast) or Roku. Experts, however, believe that the new device will come at a price around 150 euros, a substantial increase over the current model, partly offset by more powerful graphics and a special store to download games.