After more than three months of speculation, deliberations behind closed doors and intense media scrutiny, Twitter announced on Monday that Jack Dorsey will be the new Chief Executive Officer . Company
Dorsey was in charge on an interim basis after the resignation of Dick Costolo , the first of July this year; It Costolo also leave his post on the board of the company.
This is the second time in as CEO Dorsey of Twitter, a company he co-founded with Evan Williams, Biz Stone and Noah Glass in 2006. By the way Williams also occupied this position briefly in 2008, at which point you snatched the position to own Dorsey.
The change of leadership in the company reveal some of the problems Twitter, a service whose popularity has grown significantly over the years and that, however, is regarded as one of the pillars of the web managed by social networks: that is, a vital platform, although . with modest growth, as it somehow
This is just the crossroads where the company is: be an important service for users who really understand, but failing to attract new . audience, which, incidentally, have indeed achieved several other platforms in the network
A few weeks ago just, Instagram announced that it surpassed the mark of 400 million users; 100 of them came to the site in the past nine months. Twitter is just surpassing 316 million.
The figures are worrisome, input, but they are even more so when you consider that Twitter is a company publicly traded on the stock exchange, which the push to grow at a faster pace and try to capture a bigger slice of the advertising pie. Both almost necessarily require the service to try to be a bit like Facebook , the platform that, perhaps, is the most natural competence of the company.
But Facebook is an animal entirely. Part of the tragedy of Twitter, perhaps, is to live under the shadow of a platform that is designed differently. By the way, Facebook has four times more users than Twitter and your income is 10 times higher than those of the company.
The issue is related to the conception of each company : Twitter is an endless river of data, a platform whose structure allows the user to completely cure the same way as consume the content that the world has to offer. Of course, each person chooses which profiles follow according to their tastes and interests, but those elections, multiplied by the length and breadth of service, eventually exposing the initial user to a more open variety of information. This is reinforced by the same interface of the site, where the most recent events are privileged: the immediacy so here is everything and it is the user who works as a filter
But not everyone is willing. to spend their outstanding social networking days. For many it is not even a matter of interest, but lack of time. The Facebook approach gets to play an algorithm that, at least in part, is responsible for the healing of the content, based on the tastes and friends of each person, and other variables.
In recent months, the company has introduced several forms Dorsey to try to capture casual users to show a section of “best on Twiter”. He has also designed cured lists, which are based on phone of a person, to show contacts and acquaintances what they see on the platform. The company has ventured into the field of online video through Periscope, a service to transmit, in real time, content in this format.
This week could be crucial for Twitter, because the company will show Guild advertisers to a new product, until now has been known as Lightning which aims to bring together the most popular posts on the platform according to their subject. In a nutshell, it would be one of the most drastic changes to the way the information is displayed on the service. Endless river of information to a kind of curatorial made based on themes
One of the big discussions around the possible appointment of Dorsey is his role as CEO of Square, the company that makes credit card payments for small businesses, and that is about to enter the stock exchange; this company (also co-founded by Dorsey) has a valuation of US $ 6,000 million.
Dorsey also continue in command of Square, but not receive salary for his new position in Twitter according to information published by The New York Times.
The selection of Dorsey as CEO was in charge of a team of Peter Currie, Peter Fenton and Evan Williams committee. Currie said Monday that “over time, it became clear to us that Jack was not only fulfilling our expectations as CEO, but that was overcome, while directing Square”.
No comments:
Post a Comment