Fitbit, Apple, Xiaomi reign in ‘wearables’; Android or lights: study – CNET in Spanish

CNET

Fitbit, Apple, Xiaomi, Garmin and the new participant BBK took the Top 5 of manufacturers with more units of devices apparel distributed in the third quarter of 2015, IDC said.

In its latest study, the company’s market research found that no manufacturer of wearables using Android Wear slipped from the top five. Samsung, the manufacturer that could enter the list, lost his place at BBK.

BBK, of Chinese origin, is a company that manufactures and distributes various consumer electronics devices, such as cell Oppo and OnePlus. The company managed to distribute 700,000 units in the quarter. One of its flagship products is a smart watch with GPS for children.

Fitbit a companies with more experience, still leads in the first place. IDC says the manufacturer of bracelets physical activity distributed 4.7 million units in the quarter, which translates to 22.2 percent of the market; an increase of 101.7 percent over the same period in 2014.

Apple, which has just two quarters competing in the market, was placed in second place thanks to 3.9 million units shipped in the period. The units were worth to Apple for 18.6 percent of the market.

Xiaomi, another major surprises, the third place with 3.7 million units and 17.4 percent market share in the third quarter was.

Garmin, another device manufacturer physical activity, fourth with 900,000 units shipped and 4.1 percent market gained in the period; an increase of 72.5 percent compared to 2014.

Watches and bracelets, able to coexist

IDC says that due to the initial stage of life of the wearables, there is not the cannibalism of one category and another. That is, sales of watches are not taking away market bracelets physical activity, or vice versa.

“By the end of the third quarter, the volume of distribution of bracelets and watches were up sequentially and year after year, showing that, for now, the categories can co-exist and grow,” IDC said in the statement . “This also provides the end user the choice in terms of features and choices from a simple bracelet to wear more like a smartphone experience.”

Also, Jitesh Ubrani, principal analyst at IDC said that there is still room for growth for other manufacturers of traditional clocks and niche manufacturers such as Fossil and Pebble, mainly because the bracelets cost on average US $ 94, while the watches have an average price of US $ 400. “This is a sign of an opportunity to fill that gap,” says Ubrani.