(Sean Gallup / Getty Images)
five days Although left for the start of WWDC 2016, Apple did not want to wait to make official changes that reach the App Store from today. Has done through Phil Schiller interview with The Verge, which has been bringing these developments.
The most striking is the arrival of subscription model any type of aplicación.Hasta now, only sources of content (streaming, cloud storage, news and information, etc) could access models direct subscriptions. Now, any application, regardless of the category in which you are, you can use the subscription model. Before, they were not in those categories of the App Store limited monetization advertising, payment on the purchase or purchases in-app.
On the other hand, subscriptions percentage of revenue increased to the developer. So far, approximately, Apple imposed a percentage of 30% of revenues apps for it, and the remaining 70% for the developer. That percentage is now maintained during the first year, but from the second year, the commission Apple will in half, with 85% for the developer and 15% for Apple.
An idea especially benefit services also exist outside of iOS , like Spotify, its usual price of $ 9.99 is inflated to $ 12.99 monthly if hired directly from Apple’s mobile platform. Now, from the second year, you could cut that fee automatically and Spotify would not be losing money for it.
This reflects a trend that we have seen in the past, especially in video games and in desktop applications: moving from a pricing model subscription closed one increases the reach of users (and combat piracy quite well). The problem is that when several people take that step, the monthly bill just fattened more.
The percentage for the developer is also improved in the case of subscriptions, and the editorial flow of the App Store
This movement could begin to see especially in the most expensive in the App Store applications, or at least those that are priced supposed to be increased by one barrier for many users. OmniFocus, for example, would be a candidate.
Schiller also spoke of the application review times. In recent years it has been seen greater speed by Apple when reviewing applications awaiting approval to reach the App Store. 7-10 days earlier half has passed between one and two days. The idea is to keep that trend and make this process as quickly as possible.
The App Store has drastically reduced the number of days waiting for applications.
also, Schiller referred to the publisher of the App Store, which is responsible for promoting applications based on themes, events, or simply want to highlight developments, renewed every Thursday. In the coming months the pace for the renewal rate is higher will increase. In addition, applications that the user already has installed so that the focus can really be in the new, no matter who is viewing it is automatically hidden. There will also be easier to share those apps on social networks or messaging via 3D Touch.
A new ad program applications in search results App Store is also open. They are distinguished from the organic results through a highlighted in blue (the style of the SEM results of Google, highlighted in light yellow), and according to Schiller not weigh the amount of money paid for that ad, but the actual relevance in search the user has made.
in addition, all advertisers must adhere to the privacy and security of the company, and under 13 will not see any ads. This program will debut in beta in the fall.
Original article here.
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