Isabel Ramos Jeldres
Apple yesterday presented the iPhone 7, the updated version of its popular smartphone version, in addition to the Apple Watch Series 2, in an attempt to revive growth sales amid investor concerns about slowing pace of innovation in its products.
the iPhone 7 includes improved camera, faster processor and a new waterproof design and dust, the company said in presenting products at an event in San Francisco. “This is the best iPhone we have created,” said CEO Tim Cook.
The company also introduced a new GPS clock, a faster processor and incorporates a brighter screen. At about an alliance with Nike to launch a specific model for lovers of physical activity adds. Apple Watch Nike +
Apple executives are betting that the introduction of these products to boost sales which is forecast this fiscal year would drop for the first time since 2001. the concerns of investors aimed directly at Cook’s ability to deliver innovations they expect.
the successor to Steve Jobs, meanwhile , is trying to increase sales of soft –
ware and services, while the largest investment in research and development has not yet produced new lines of business such as the Apple car or an offer virtual reality
the launch of the iPhone 7 is not generated too early, because there are higher expectations for the model to be introduced in 2017, when the company based in Cupertino celebrate the tenth anniversary of the unit.
research firm IDC predicts that participation iPhone in the smartphone market down to 13.9% this year, compared with 15.8% in 2015. But IDC also predicts slower growth in the industry in general, as consumers begin to upgrade their phones less frequently.
new features
the iPhone 7 will have a new button sensitive start pressure, which gives the feeling of a vibration rather than a physical click.
Another innovation is that you have a later 12-megapixel camera with image stabilization, while the model 7 Plus will have two cameras 12 megapixels.
as expected, the new models the analogue headphones port was removed. The new headphones are connected to the “lightning” port, the same that is used to charge the phone. In addition, the company introduced a wireless headset, called Air Pods, which are activated with a touch and are able to distinguish different devices.
The selling price of the iPhone 7 start at US $ 649, while 7 Plus will cost from US $ 769. for both models, the ability, now part doubled in 32 GB, 128 GB and still ends at 256 GB.
the new phones will be available to be reserved from September 9, while marketing will start on 16th of this month in more than 25 countries, as will happen with the Apple Watch.
Nintendo rises 28% by agreement
redoubled its commitment Nintendo video games on mobile. The founder of the Japanese company, Shigeru Miyamoto, announced the arrival of Super Mario to Apple mobile devices during the presentation of the company in San Francisco.
“It’s the first time you can play Super Mario a hand while eating a hamburger with the other, “said Miyamoto in the event. In the game, Mario moves forward by itself, but needs the player to tap with your finger to jump over obstacles and avoid your enemies.
Super Mario hit Apple phones through an application that Nintendo designed exclusively for the company: Super Mario Run. The game will be available on the App Store in December in more than 100 countries and 9 languages and the download will be free.
In the event
signature apple also announced that the hit game Pokémon Go be available for the Apple watch, the smart watch company. This made Nintendo shares listed in the United States to soar, closing up 28.79% at US $ 36.32
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