The technology company Samsung Electronics Co Ltd said it will replace all its smartphones Galaxy Note 7 after reports of fires on the phone while carrying and stop its sale in 10 markets, only two weeks of release.
Samsung said in a statement it would take about two weeks to prepare replacement devices for phones already sold; He did not say when sales resume appliances.
The head of the South Korean company, Koh Dong-jin, expressed regret for what happened at a press conference. Replacement phones affect markets including South Korea and the United States, but not China, where models have a different battery.
The executive, who declined to specify the number of phones that need to be replaced, said Samsung has sold 2.5 million devices so far.
“I can not comment on exactly how much it will cost, but my heart aches it is such a large number,” said Koh .
the scale called to replace devices is unprecedented in Samsung, which boasts of its manufacturing ability.
Although in the industry of advanced phones have place called to review or refoulement, including rival Apple Inc, the nature of the problem of the Galaxy Note 7 is a serious blow to the reputation of Samsung, analysts said.
analysts said Samsung needs to act quickly to minimize damage to recovery in advanced handsets, after a series of successful products reversed a decline in market share world’s biggest seller of smartphones.
the company claims that the Galaxy Note 7 maintained strong sales in the second half of the year amid increased competition from companies like Apple, which plans to launch the new model of its iPhone next week.
the company described this as a devastating blow to what had been the revival of mobile business of the firm.
FLC
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