Given the always extremely high expectations generated by Apple, enthusiasm for the launch of the new iPhone this time is more moderate than usual.
The company just received from the European Commission fined for 13.000 million euros for unpaid taxes. And in addition to that setback, for the first time since the phone made its debut in 2007, sales of iPhones fall. Seeps supply chain indicate that is a redesign of the current less novelty of what consumers expect from Apple model every two years
But on Friday, Samsung did to his archrival a gift. The removal more expensive the technology sector market. The company is replacing the 2.5 million units of its smartphone Galaxy Note 7 a few weeks of its launch, due to the barrage of batteries that exploded. Just as the Korean electronics maker is recovering pace on the loose handset market, extensive recall set to zero Samsung’s attempt to intercept the launch of Apple.
“The timing is inopportune for Samsung as positive for Apple, “said Geoff Blaber, analyst at CCS Insight. “If consumers face a long wait, certainly opens the door to his nearest rival.”
Samsung he said it will take two weeks to manufacture replacement phones, which could give Apple enough time to get there before the market with their new iPhones. Meanwhile, some mobile operators, including T-Mobile in the United States, reported that offer full refund to buyers of Note 7, for what many have money to spend on an iPhone if they feel they no longer trust Samsung.
“the pressure is definitely lies with Samsung. it’s huge inventory to be re-manufactured” Blaber said.
Until this incident, Samsung had received praise for its bold steps with its Galaxy devices S7 and the last Note 7. After your phone fought against higher sales of iPhone 6 in 2014 and 2015, Samsung market recovered in 2016 thanks to the curved screen and good battery performance of your S7 Edge, two areas where Apple is lagging backwards from its rival. After its debut in mid-August, Samsung sold a million Notes before announcing that pulled the market.
“I have no doubt that the timing of the launch of the Note was intended to pre-empt the announcement of Apple” said Jan Dawson, technology analyst at Jackdaw Research. “You could say that it initially worked well for Samsung. The Note 7 has been one of the best-reviewed Samsung phones” and sold very well.
Samsung Dawson praised for its quick reaction to the problem of failed batteries. However, that coincides with the arrival of the iPhone 7 and at that exact moment will not be possible to buy the latest product from Samsung. “It is a significant setback for Samsung, which not only have to cover the cost of the recall but also lost several crucial weeks of sales,” said Dawson. “That could mean losing hundreds of thousands, if not millions, sales and customers that are passed arch rival.”
Even with no product failures, generate growth in the smartphone market is very difficult. IDC analysts last week projected that this year just 1.6% more units sold worldwide, compared with 10.4%
2015. Although the iPhone 7 will have new twin lens camera
and wireless headphones, Wall Street analysts predicted that the current quarterly declines in product sales will probably not be reversed until next year. “the dynamics on the basis of largest users of Apple
-China and the US has changed significantly, “said Ben Bajarin, analyst with Creative Strategies. “Apple is not losing consumers, people keep their same phone for longer,” he said
.
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