Amazon launches a payment service for streaming music, the latest foray in a sector that is becoming increasingly overloaded.
Amazon Music Unlimited is positioned to compete with existing services like Spotify and Apple Music. You will have a cost of eight dollars per month, or 80 dollars per year, for members of the loyalty program of the firm, Prime. For other customers, the rate will be 10 dollars, the same rate as Spotify and Apple Music.
the owners of The speaker smart Echo of Amazon, for its part, will be able to access the service, which features a catalogue of “tens of millions” of songs, for 4 dollars a month.
The broadcast service of music online is one more advantage — as the free delivery within two days and Amazon Video — with the company of Seattle is hoping to attract customers to its Prime program and encourage them to spend more of their virtual store.
the launch of The product coincides with a change in the way we listen to music. According to Nielsen, during the first half of 2016, purchases of songs in digital format decreased by 24% — a decline of 18% in the case of discos_, while streaming was up 59% compared to the same period of the previous year.
“The music industry has been looking for a digital business model that really works, and I think that the streaming fits,” said the analyst of eMarketer’s Paul Verna.
In fact, this pathway of dissemination of audio outshone the broadcast of video, according to Nielsen. The audio accounted for 54% of streaming up to 30 June, compared to 44% the previous year.
The service from Amazon will be available starting Wednesday in the united States and in Great Britain, Germany and Austria later this year.
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On the internet: www.amazon.com/AmazonMusicUnlimited
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