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MADRID, 6 Sep. (Portaltic / EP) –
Ikea has thrown in the mood for promote their latest catalog. The company has imitated the traditional video and Apple to introduce new products and has shown the benefits of their latest catalog. The Swedish company has commented on the tactile possibilities and the greater autonomy of its catalog as great features.
Apple used to develop videos presenting their products where their news reports. The company uses a very neutral appearance and structure that have already become famous in the world of technology. Normally Apple’s new products provide important innovations that make these videos become genuine mass phenomena.
Ikea wanted to adapt the idea of Apple and decided to advertise its new catalog with aesthetics and music very similar to those used by the Cupertino company. Like a new Apple computer is concerned, the catalog with the latest Ikea is presented to users
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The Swedish company has joked on the possibilities Catalogue presenting their features as if they were the latest technology. Thus, the area of 7.5 inches, its autonomy and its infinite tactile possibilities are some of the features of this paper catalog, which includes options such as a system for marking pages is bending its corners.
With this campaign Ikea returns to show a great capacity to surprise with their advertisements, year after year innovate and manage to capture the attention of users. In addition, the company has shown to have a sense of humor most technologically, which surely also will gain the sympathy of many.
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