The Swedish furniture chain Ikea has surprised with a witty parody of presentations Apple when it releases its new catalog, which he calls “bookbook” and contrasts in detail the advantages of the product as the iPad.
The video, with music and presentation similar to those typically used Apple to unveil their products , is available in Youtube network, since it was released, I have seen more than three million people.
“bookbook” , which has trademark up is simply a paper catalog, but at present, Ikea highlights the advantages over electronic devices such as tablets from Apple brand.
What Eghammer Jörgen presents’ guru Chief Designer “with clothes, lights and attitude very similar to those that took the VP of Apple’s design, Jony Ive, when he introduced the iPad Air.
” Occasionally something that changes the way we live, “says Eghammer, to make way for a” so simple and intuitive object that seems almost familiar. “
The catalog for 2015 has many “advantages”: no wires, its battery is “eternal”, you can navigate it using your fingers, the content is “preloaded” and also can mark the pages simply doubling your corner
This one week before Apple to publicize new products, among which is a new iPhone model, according specialized sites.
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