Motorola wants to regain its former strength in the mobile world. Waiting for your purchase by Lenovo is definitely closed, the company revealed on Friday what their trump cards to do battle in this business where, alongside Apple, Samsung, Sony or LG, stomp Chinese manufacturers. The firm presented at IFA Berlin its new Moto X, its flagship, which keeps the name as its predecessor.
Although not a revolution compared to the first Moto X, the terminal itself are unchanged significant. In design and technical specifications. Its screen is Full HD and has 5.2 inches (compared to 4.7 the previous model) and is more streamlined, but weighs 5 more grams (144 grams total) .But the highlight of her appearance is at its back cover, available in bamboo or leather. In Spain, where the team will go on sale in late September from 499 euros (free market) will only be available now in a choice of wood. Its framework also happens to be metal and not plastic.
Although the device is also more powerful, as it incorporates a Qualcomm Snapdragon 801 quad-core processor at 2.5 GHz, and carries a 13 megapixel camera capable of recording video in 4K, presents the main developments in the software.
As explained in Madrid Motorola CEO Spain, Juan Carlos de la Vela, the new smartphone , that comes with pure Android (“what makes you go smoother and faster”), features Motorola’s own applications, such as Moto Voice, which allows users to customize how you prefer to activate your mobile by voice, such as “Wake colleague “.
Another important application is Moto Assit, which” allows the terminal to understand where you are and you’re doing. According to the manager, if the user sleeps the new Moto X only rings if you call someone who is marked as special and will read messages aloud if the person is driving. . “Team adapts to the environment, to the activity the user is doing at all times”
El Corte Ingles store in selling your first smart watch
Motorola Another key piece for the final stretch of the year is smartwach his round, announced last June and officially launched this Friday. The clock, with which the mobile phone maker joins the fashion wearables devices, is waterproof, has wireless charging and carries the Google operating system, Android Wear.
The team, gray belt and black leather will come to Spain in late September or early October and will cost 249 euros. El Corte Ingles is who first sells, but will reach more retailers. With a clear focus on the exercise and health, has reader heart rate and pedometer.
The new Moto X Moto Display also brings the applications and Moto Actions. The first allows you to view notifications in the locked without having to turn on your screen, and the second, mute your phone by hovering your hand over through sensors. ” The camera also brings new team. So, just shake the phone to set it up and touch anywhere on the screen to take a photo.
The executive explained that when he lands on mobile in Spain will be available with Telstra, Amena and Simyo . They are also negotiating with Telefonica and Vodafone. “The latter has already shown its decision to market it in some stores and has shown its interest to have it at Christmas, and Telefónica will decide next week.”
Motorola has also announced a smartphone midrange, the new Moto G, at a good price (175 euros). Its HD screen is five inches, incorporates an improved 8 megapixel camera and adds support for MicroSD cards up to 32 GB.
“We are the country that has more stock of this new terminal after India, because we know it will be well received, “said De la Vela, who insisted that Motorola’s strategy is to be no need to spend 400 euros to have a smartphone 5 inches. The manager said that the Moto G is the smartphone best selling in the history of the company. “We are the number two brand in Brazil and the fourth in India. In Spain is number 1 in free smartphones, with a share of 4% “
The handset maker also revealed today that lowers the price of its smartphone entry-Moto E:. 119 euros 99 euros.
With this strategy, the executive said the company wants to differentiate itself in innovation with its Moto X range and bring technology to everyone with disruptive pricing models with Moto Moto and E. G
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