SAN FRANCISCO. Google today unveiled its new logo maintains red, blue, yellow and green colors that distinguish technology company, but includes a new font simplified and rounded Sans Serif typeface.
“Google has changed much over the last 17 years (…) and today we change,” said the US technology firm in his blog to publicize the redesigning your logo.
The ad includes a YouTube video that does a quick review of the evolution of the company, since its first steps as a search engine to the creation of Gmail, Chrome browser or maps.
“This is not the first time we have changed our image and probably not the last, but we believe that the upgrade we do today is a good reflection of the ways in which Google is working for you in search, maps, Gmail, Chrome and many others, “said the company in your blog.
” We believe we have taken the best of Google (simplicity, colorful, friendly image) and we have redesigned not only for today, but for the Google future Google “, he added.
The technology magazine Wired said the new logo, typography Sans Serif, projects an image” softer and harmless. “
Despite its meteoric growth, which has become a giant with an annual turnover of over 60,000 million, Google says it has a long way to go and that what we are actually seeing is just the “tip the iceberg. “
The logo redesign comes just two weeks after the company based in Mountain View (California) announced the creation of a new conglomerate, Alphabet, which include Google and six companies.
Among those companies is Calico, dedicated to research on longevity and signature smart home devices and Fiber Nest, the division that seeks to bring high speed internet to different parts of United States.
The new corporate umbrella also includes Google X, the research division that develops ambitious projects as the self vehicle and Google Ventures, the venture capital arm of Google and Google Capital, a division that invests in the final stages of financing emerging companies (“start-ups”).
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