A new Apple TV, two new iPad and improved its line of iPhone (6S and 6S Plus) are the latest releases Apple revealed in its annual September event, held on Tuesday in San Francisco.
After weeks of rumors, Apple finally unveiled the new iPad, called iPad Pro and has been specially designed for heavy users, who need to be really productive in a tablet. This touches on several points: a bigger and better display hardware capabilities
The new display reaches 12.9 inches and has a density of pixels, according to the folks at Apple, is unmatched. any other device that runs iOS (the mobile operating system of the brand). To get an idea of how big is this new tablet, when rotated horizontally, the iPad Air 2 (the largest and most advanced to date) fits in the middle of this new screen.
What can you do this? Well, behave more like a computer that supports several heavy applications, multitasking to the level of an average PC, but the size and weight of a tablet.
To achieve integration between the heavy user and tablet, Apple introduced two new accessories that, while functional, seems very little Apple Steve Jobs: a keyboard and stylus, digital pen to use
Jobs was for years a great enemy of this kind of pencils for tablets and mobile phones. Even in the introduction of the first iPhone (2007) the founder of the company said that a smartphone can not be intelligent if indeed requires the use of a stylus.
Although there was never an official statement against the external keyboard, the philosophy behind the iPad was always a bit that of the self-sufficiency of a plan to perfection, in the words of Jony Ive apparatus, the chief designer of Apple .
Now, oddly enough at this time, the appearance of both accessories feels like a natural progression for a tablet that aims to reach people with more intense needs in terms of mobile computing. Of course, much of Apple’s competition in the field of the tablets had already built two devices to its production line for some time; there are even a number of manufacturers offering products for both current iPad.
Phil Schiller talks about the price of iPad Smart Keyboard Pro / AFP
Apple’s move here is seduce with a sleek design, on the one hand, but also a more precise between hardware and software integration. For example, the rate of reading of the sensors that record the movement on the screen has doubled for the iPad Pro, which is especially designed to capture the movements of the pen (called Apple Pencil ) in terms of location tilt and even intensity; all gestures that should translate into more fine lines for a graphic designer or a visual artist, for example.
And if anyone had doubts that the company really wants to reach users on the corporate side, maybe they vanished when one of the demonstrations of Apple event included Kirk Koenigsbauer, corporate vice president of Office, who took the stage to show how Office behaves in the iPad Pro. A strange moment, bearing in mind that Microsoft has its own developments area tablets and touch technology.
Apple says the iPad Pro has the same processing capabilities than the average laptop that people are currently buying. Phil Schiller, vice-president of global marketing, said the new tablet is able to handle three sources of 4K video in iMovie, the video editing program. All this under the A9X processor architecture, the third generation of 64-bit chip, which now delivers 22 times more performance than the first version of iPad.
The iPad Pro will be available in November and has a starting price of US $ 799 for the set up of 32 GB of storage . There are two models, both with 128 GB of memory but has the most advanced wireless network connectivity, plus WiFi, the only one of the new line this capacity; their prices are US $ 949 and US $ 1,079.
It is striking that the company has limited connection to the cellular network data to only one model, for even the iPad Air 2 used to offer this option for all the line.
In addition to this model of iPad, the company launched (without saying anything more about it) iPad Mini 4, which, in the words of Schiller himself, has the same capabilities of an iPad Air 2 ., only on a smaller
With these launches, the line of tablets of the company was as follows: iPad Mini 2 and 4, iPad Air, iPad 2 and iPad Air Pro
<. p> After announcing changes in iPad, Tim Cook, CEO, introduced the new Apple TV: one of the most anticipated improvements in the product line of the company, it had a complicated interface and even obsolete.
“Our vision of the future of television is through applications. And to reach it we need a powerful hardware with a modern operating system that will improve the user experience. We have a good store of applications and tools for developers, “said Tim Cook at this point.
The entertainment center now has new processor, interface and control . What stands out is the latter, it adds features that, frankly, should have been introduced some time ago; at the time of the presentation, Cook said it had been preparing for a while and there was laughter in the audience (laughs nerve or discomfort, who knows).
The new controller includes a surface for touch gestures the ability to search by voice commands through Siri. In a live demonstration, one of the developers of the team behind Apple TV he asked Siri to show him the chapter of “Modern Family” series which goes Edward Norton; the result came immediately.
What you seek this type of integration between better technology search video platforms online is to reduce the time a user spends trying to decide what you will see. In the case of Netflix, for example, it is one of the central concerns of the team that manages the user interface. “In our ideal scenario, perfection, you worn your TV and the system will not throw ten nor five choices of programs, but only one: just the content that the person wants to see” in the words of Todd Yellin, vice president of innovation Netflix product.
The search for Siri is between various video applications, something that surely will save time. But perhaps the most interesting of the including voice technology on Apple TV is the ability to say things like (in English, need to see what the support for other languages): “What was what he said? “, to which the system responds by returning 15 seconds the current playback. A simple gesture that seems to go to the heart of some of the most basic needs.
Another improvement of Apple TV is the ability to play from the TV products that are available for the iOS ecosystem . Of course, this requires rewriting applications for this new format, but this option offers is vastly expand the landscape of casual game, as he is known to the occasional use that some people make of video games; It is not serious gamers (people who buy consoles or computers specifically for this purpose), but those who play a little in line at the bank or in a bus. Well, the point is to bring them closer to the pleasure of video games, but now from the TV in the house.
You may not try a serious threat to the consoles, because, after all, Apple TV is far from having the possibilities of a modern console, but you can bring more people to the world of video games, as did smartphones.
The Apple TV uses the new control and touch gestures for this game , in addition to its accelerometer and gyroscope, two elements present in the iPhone: in other words, is like playing with your phone brand, only on the TV screen. The device has its own operating system (OS TV), which already has 11 million registered developers, including Netflix, HBO, Hulu, Activision (Guitar Hero will lead to the Apple TV), among others counted.
Now, it was supposed to be Tuesday’s event on the new iPhone. And so it was. Improvements are somewhat discrete (none in terms of design and sizes) and focused on better processor and, notably, a better camera.
But first, the introduction of new technology to Apple, the possibility touch gestures to perform through the force: a phone that feels and reacts to this intensity. The function is called 3D Touch and in justice, is very similar to that introduced last week at IFA Berlin, by Chinese company Huawei, which included it in its new Mate S Force Touch.
The difference between the two manufacturers at this point will, clearly, which allows the operating system to the new gestures. Apple event in some of these possibilities were, how to get a quick view of a mail using a little force; to push harder mail is completely open. The new version of the operating system company, IOS 9 will be available on September 16.
t im Cook presents improvements Plus iPhone 6s and 6s. / AFP
Although both phones, iPhone 6S and 6S Plus , continue with the same size now include better rear camera, which brings . 12 megapixels and several improvements in terms of sensors and light reading
In addition, the company introduced a really interesting feature called Live Photos : the photos displayed small cuts video and sound of the time when they were taken. This function allows you to capture second and a half before and after capturing a picture for the user to revive after briefly something real behind the photo instantly.
Apple says your new software is intelligent in terms of processing these additional materials images, but something with some confidence will take a hit is the phone’s storage space, which for many is already quite limited. Live Photos can be disabled by the user, it is clear.
The new phone rates are the same as already governed for the previous version of these (iPhone 6 and 6 Plus, US $ 649 and US $ . 749 for basic models)
The iPhone line was composed as follows: 5S, 6, 6 Plus, 6S and 6S Plus
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