iPad Pro is the response of Apple to a growing trend in the market for mobile devices: the hybrid or 2 in 1. But not always this segment was the holy devotion of Cupertino.
Back in 2012, when Apple still relished the attention and good response from the iPad, the competition had reacted to the fear that the tablets end with laptops .
It was born so the teams combined power laptops and keyboard interactivity and convenience of touch screens. And that led this new segment was the Microsoft Surface.
Tim Cook, who was barely a year as CEO of Apple, denied any possibility that the company enter this market with a phrase that obviously never the say today: “You can put together a toaster with a refrigerator, but probably will not go to meet anyone”
What happened, then.? How well Apple finished presenting iPad Pro , such a large tablet even has a keyboard and special pen? And finally, what use us a 12.9-inch iPad?
We explain the viability of this new product in only 1 minute kl video accompanying note.
But as a preview, we say that the iPad Pro focuses on a type of consumer who, according to their habits and / or budget, “less is more”.
And besides, it’s a segment that are relevant according to the latest figures from IDC, which gives you a perspective of growth in the coming years.
Watch the video for the full análiss.
Do you think that the iPad Pro help you shoot this market segment?
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