Why Apple launches iPhone every year? – The Financial

The launch of the iPhone 6S and 6S Plus comes just a year after the presentation of the previous version, is the goal? continue to generate high profits from this product line, which in the previous fiscal year accounted for Apple nearly 60 percent of its net sales.

Apple launched on Wednesday an update their mobile devices with new escazas features, among which are a faster processor, a new touch option and new colors that will look to continue trapping the users of this smart phone.

But beyond represent a model with disruptive qualities on the market, the reality is that it has become the revenue base of the firm founded by Steve Jobs .

Just in the last year tax, this device contributed 102 billion dollars to Apple’s revenue, more than generated technology Google, Facebook and Twitter together.

The revenue of iPhone are also 3.4 times higher than the 30 billion dollars that registered the iPad, the second best-selling product of the company and almost 45 times more than two billion dollars from the iPod.

In the past year Tax Apple consolidate your sales generated by 182 thousand 795 million dollars.

“Net sales and iPhone unit sales increased primarily due to the successful introduction of the iPhone 5s and 5c in the second half of calendar year 2013, the successful launch of the iPhone 6 and 6 Plus beginning in the fourth quarter of 2014, and the expanded distribution, “the firm said in its annual report.

These new phones They have the same design than the last version, but added such as new 3D Touch technology, which detects the pressure applied to the screen, a 12-megapixel camera and a new technology called Live Photos that capture motion pictures. It also adds the color pink to your presentations.

These new iPhones will be released on September 25 in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand , Puerto Rico, Singapore, United Kingdom and United States at a price that starts from $ 199 and $ 299 on a two year contract for the iPhone 6S and 6S Plus, respectively.