LONDON Instagram launched a new logo seeks to reflect the “vibrant and diverse” that have become the stories that people tell through that platform.
The network, which belongs to Facebook , want to move away from the image of “application for photographs” which generally is associated with your brand, as disclosed by BBC World.
The new version of the logo is “inspired by the previous icon,” but includes “a simpler camera”, while the original rainbow “remains in the gradation of colors”.
Currently, it is estimated that 80 million photos and videos are shared every day in Instagram, which has about 400 million users and, since 2014, is bigger than Twitter.
This social network has also become the scene of some fights among international celebrities.
“When Instagram started, it was primarily a place for editing and sharing photos,” the company said in a statement.
“Five years later, is a global community of interests where people share photos and videos. “
users of Instagram also notice that the background color of the application changes from blue to white.
the simplified design “puts more emphasis on your photos and videos,” without changing the way you navigate in the application.
the redesign started a year ago, said a spokesman. “We wanted to create an image to represent the variety of expression of the community: past, present and future,” said
In a blog post, designers Instagram insisted that the new image is “not only. the novelty “.
” we were beginning to feel that did not reflect what the community, and we thought we could improve it. “
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