Stop technology: Nintendo, recharged – El Heraldo (Colombia)

The Japanese Nintendo is back. Having conquered users in the decades of 80 and 90 and having lost ground with the current giants of the game, has given a blow in recent weeks with two news: enviciador Pokémon Go, which has million young people and adults worldwide hunting Pokémones (some with the official application and others using technological tricks to play), and the announcement of the mini NES version that will be released in November and has already been object of millions of mentions. In both cases the company toyed with the nostalgia of the millennials and came out ahead.

The statistics of the game have exceeded all expectations. The latest numbers, published by Tech Crunch, a specialized technology portal include the assets, daily users, Pokemon Go place it as the mobile game most successful in the US market with more than 20 million people connected to the app . This figure outstrips the host who once had great exponents like Candy Crush, Draw Something, Clash Royale and Slither.io

In addition, by measuring the hours of use the game another win takes. With 33 minutes 25 seconds a day, is more popular than Face book that adds 22 minutes 8 seconds; Snapchat, with 18 minutes 7 seconds; Twitter, with 17 minutes and 56 seconds; and Instagram, with 15 minutes and 15 seconds.

There is no doubt that Pokémon is causing a splash. The game’s success is doubled if we add that Nintendo managed to adopt ar the best for use in augmented reality his invention. This is a hot topic, which descresta, but no one has managed to find a sustained use over time … not clearly monetized, at least for now.

And with the NES mini, which will bring 30 preloaded games for all their twenties and thirties have fun like children and, according to the company it will be sold only $ 60 (a price considered low for the category of video games) in the middle of November, when many buy gifts Christmas, it is possible that the company another record both.

with this recharge, Nintendo managed to at last return to the headlines and recover the heart of users need to see the scope that will have future updates Pokemon Go and levels of customization that allows the game, because there the possibility of monetization of the APP will be exploited. Players, prepare credit cards because insurance will only levels for teachers, the opportunity to buy evolutions, powers and additional features, among others.