PHOTO: AP / VIDEO: ATLAS
The Google search engine exclude from its news service Google News to Spanish media from next December 16th. The California Internet giant has decided as a result of the “Google tax”, included in the Copyright Act will come into force next January 1, which states that Google and other news aggregators must pay ” fair compensation “to publishers to reproduce its contents. Spain thus becomes the first country in the world where Google closes its news service. As a result of the measure is also desindexa all Spanish media service globally
Richard Gingras, head of Google News, it has so announced on his blog. “Unfortunately, as a result of new Spanish Intellectual Property law, we will soon have to close Google News in Spain (…) Because Google News is a service that does not generate revenue (not show advertising on the website), this new approach is simply unsustainable “.
The Ministry of Education believes that the announcement of Google “responds to a business decision” and said that “access to information on the Internet continues guaranteed”, as indicated on Thursday on a statement. “Users and social networks are exempt from payment for use of these services or information content accessed through links,” says the text. “The Law of Intellectual Property in nothing hinders freedom of information, always respecting and protecting intellectual property rights of authors,” stresses. The Minister Wert said after Congress that Google has “advance” with his decision to close the service because the amount of the application is still “pending regulatory development.”
The new Property Law Intellectual adopted last October 30 with the votes of PP, no fixed amount of this “fair compensation” that Google should pay publishers to reproduce their news, but the search argues that whatever decision that amount is ” definitive “. “We are not profitable because it is a service that we generate revenue,” notes a spokesman for the company
The Spanish Key:. The collection of the fee is waived
Article 32.2 of the new Copyright Act amending rule 1987 (but has suffered other changes) establishes the call rate or canon Google AEDE (having been proposed by the Association of Spanish Newspaper Publishers, AEDE). The new law says that news aggregators like Google News will have to pay a “fair compensation” to publishers to reproduce “ no significant fragments of content, reported in magazines or on websites periodic update and have an informative purpose of creating public opinion or entertainment. “After hearing the bill, the SAFE (which includes the main media of printed periodicals, including the PRISA Group, publisher of El País ), held that the amendment of the Copyright Act was “the most important step taken by a government in Spain to protect the press”
A sample search of news content on “organic” Google. The module “In the News” and the tab “News” on the top bar will remain after closure of Google News on 16 December.
Spain is not the first country to imposes a tax on Google and other aggregators to disseminate the contents of the media. Germany, France and Belgium have passed similar laws, but the key is that the Spanish law includes the stipulation that the rate is “indispensable” for editors. That is, the media can not give up collecting the tax and thus appear in the aggregator. It’s what happened in the German case, where the law does not specify and finally most publishing groups authorized the search engine to follow using their content for free. In France, Google reached an agreement with publishers in 2013, by which the Californian company agreed to pay 60 million euros for “fund to support the digital transition” as armistice the conflict that faced them for the dissemination of content. Something similar happened in Belgium, where it was banned in 2011 by searching the dissemination of images and texts of Belgian newspapers (such as Le Soir and La Libre Belgique ). After six years of litigation, in late 2012 the newspapers again Google News. Both parties signed, yes, several partnerships helping the media to improve their services.
The news will still appear in the organic search
The effects of the decision of the Californian giant Internet for Spanish media are hard to quantify, but Google says its Google News service generates 10,000 million clicks per month worldwide. “Google News adds real value to all these publications to direct user traffic to their websites, which in turn helps them generate advertising revenue,” emphasizes the statement of the spokesman of the seeker.
closing your news to Spain does not, though, how the news of the Spanish media appear in the organic search engine called party, which is not subject to any fee in Intellectual Property Law. The news module will continue also appearing at the top of the results (with the heading “in the news”) to conduct a search for a news content. And the tab “news” will remain in the options bar. The reason, they are different products. News (with a different address, news.google.es) is an information search service that works differently: is another algorithm as engine and is based on the location of the user to prioritize the country’s media since it connects . It also lets you know at a glance the latest news and the most visited, and divides the information into sections like a newspaper. Google News has 70 editions in 35 languages.
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