Facebook is experimenting with different technologies such as drones or satellites as part of its initiative, but Zuckerberg said that this is part of efforts to help telcos to profitably deploy networks.
The Internet.org Barcelona.- initiative, Facebook has set itself the goal of connecting 4,000 people still lack access to the network; but in this work, the firm does not see itself as the leader in the development of connectivity but as an accelerator telecom operators are those leading the efforts to connect the world.
“Work Real happens here with telcos We are not leading;.. help because Facebook is one of the applications that people want to use and can help to direct the use of data to accelerate business operators What is important is that companies who are leading the effort are the operators with all investments being made, “said Mark Zuckerberg, founder and director of Facebook at a conference at Mobile World Congress (MWC).
Facebook is experimenting with different technologies such as drones or satellites as part of its initiative, but Zuckerberg said that this is part of efforts to help telcos to profitably deploy networks.
In 2013, Facebook announced Internet.org, in partnership with Samsung, Ericsson, MediaTek, Nokia, Opera Software and Qualcomm, and began the search for local operators to provide free access to certain online content via mobile devices.
Today The company, with more than 1.393 million unique users per month, has developed models of “free” access to the network in six countries, through an application that provides access to the social network, search engine and digital services and information depending needs of each country. Zuckerberg says this has encouraged the migration of users to pay data plans offered by mobile operators in more navigation capabilities and greater technological approach to people who were still offline.
Zuckerberg knows that is not the only player who seeks to develop digital infrastructure to expand connectivity. Google is also exploring alternatives such as the use of balloons to cover wifi to places remote access so it did not rule out that in the future the two companies can work together to expand their efforts.
Evolving business models
While on one hand Facebook wants to help operators to extend connectivity, messaging services like WhatsApp -adquirido the social network makes little over a year has become a challenge for operators . as SMS revenues have declined with the rise of courier services “over the top”
The formula to address this trend is unknown but one thing is imminent, according to Zuckerberg: the telecom operators need to evolve their business models to the monetization of data services
ARTICLE:. books Zuckerberg
“Business. for operators was and is still voice and messaging but growing data usage. Whatsapp is not that bad as people are using courier services, but the real challenge is to evolve your business up to speed with the appropriate regulatory environment that provides the flexibility that they (the operators) need to evolve their business model into the future. There is a high level of concern. The Apps are driving the use of data, and is the future of business but the question is how to get there, “said the director of Facebook.
This opens a level of discussion on the monetization of networks telecommunications to recover the huge investments that the sector makes to the deployment of infrastructure as well as debates about the preservation of the principles of net neutrality involving equal treatment without giving preference data transmission for a fee Additional.
“People want to use different services and will pay. The question is what cobras things. It can be an SMS but eventually be data services. I do not know what regulatory framework should apply but I know that Facebook encourage the use of data. In emerging markets, when people use data for the first time, many buy a plan with calls, SMS and the next thing they want to do is communicate with friends and family and that’s what social networks. We can help accelerate business and be sustainable and we want to be partners to help businesses, “said Zuckerberg. Julio.sanchez@eleconomista.mx
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