MEXICO CITY (CNNExpansión) – With a commitment to design, mobile payments and wireless battery, the South Korean firm introduced its two new smartphones, Galaxy S6 and S6 Edge Both will be available in April in 20 countries, including Mexico.
“These are the most advanced smartphones in the world and are not only the best are the coolest,” said vice president of global marketing at Samsung Electronics, Younghee Lee.
The Galaxy S6 input will cost $ 781 without contract, while the S6 Edge model will have a starting price of $ 1.004 on its 32GB version.
The new Galaxy S6 and S6 Edge have a screen of 5.1 inches Super AMOLED QUAD 577 pixels per inch (ppi) Gorilla Glass fourth generation. For reference, the iPhone 6 Plus with 5.5 inch screen manages a resolution of 401 (ppi).
Both models run with the new Quad-core processor at 1.5 GHz, 3GB RAM and storage capacities of 32, 64 and 128 GB.
The new Galaxy has an aluminum frame and glass Gorilla fourth generation both in front and in the back of the computer.
For Galaxy S6 Edge, the team has a slight bend at both ends of the screen, which allows a better grip, more immersive viewing (linked to virtual reality) and provide additional functions users, including the ability to know the type of contacts or incoming claims to illuminate the curved area of the screen in different colors, according to brand executives.
“It used to be impossible to make a curvature to the screens of mobile and we have made it possible. The Galaxy S6 Edge not only looks great, but the engineering team assured me that this phone does not bend, “Lee said.
The eternal fight against apple
Beyond indirect executives Samsung launched against Apple during the presentation of the new phones, new Galaxy S show the interest of the South Korean by strengthening competition between the two companies.
Samsung has made plastic finishes the previous Galaxy S and replaced by higher quality materials. With these new models, the company even decided to seal the battery to the computer, preventing the possibility that the user changed or replaced at ease.
Similar to its predecessor, S5, S6 and S6 new Edge incorporate an improved fingerprint reader, which Samsung seeks to use as the primary measure of authentication for mobile payment system, dubbed Samsung Pay .
“Everything we design seek to have a purpose. We seek to innovate first, for others to follow us. That is the way we can change and impact on society, “said co-CEO of Samsung Electronics, JK Shin, referring to the two new standards that take the brand: wireless charging and mobile payment system.
Samsung Pay use the MST technology, which, unlike Apple Pay, does not depend on the proximity of NFC to run, it is able to complete the transaction with the recognition of the magnetic stripe card , whether debit or credit.
“So far NFC acceptance of such payments was limited to 10% of businesses in the United States. So we decided to use MST. The problem is solved payment acceptance and the way in which a mobile payments platform is launched, “said vice president of product Samsung, Justin Denison.
The process of Samsung Pay transactions will be done with the fingerprint of the person and then through a process of authentication card reading, so that the process has increased security.
Although the list of banks and businesses will not be revealed to those who start running Samsung Pay, brand mentioned names like American Express, Bank of America, Citi and Chase, besides the main processor of electronic payments in the world, Visa and Mastercard.
“Just say that will be accepted by many more shops than any of the others currently on the market,” said Denison.
So far, the other mobile payment system related to a specific platform smartphones in the market is Apple Pay, which according to the company accepts 90% of the credit card with which perform more transactions in the United States.
As of mid-December 2014, Apple had recorded 150,000 Pay transactions.
Goodbye to boredom loading
Regarding the battery, Samsung said that while invent a pile whose load is not finished will have to load in half the time of conventional and wireless recharge.
The South Korean firm said the new equipment battery adopt wireless charging standard, making the firm one of the first to join this method, which according to the associations Power Matter Alliance (PMA) and Alliance 4 Wireless Power (A4WP) will begin to adopt this massively 2015 and as an international standard.
“Wireless charging has been on the market for some time, but did not have the massive required. Our battery is compatible with both international standards. The wireless charging has come, keep them covered until we invent a battery that is not completed, “Denison said.
The battery of new smartphones from Samsung will be charged 100% in half the time than it takes a conventional battery to recover, and 10 minutes for a four-hour charge.
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