Why Sony Xperia has not submitted the Z4? – Hypertext

Some rumors already warned that there would come, but the natural cycle indicated that in this MWC 2015 were going to meet the Z4 Xperia by Sony. For over two years with this same cycle: A flagship every six months, using the Mobile World Congress in Barcelona (except the first Z) and IFA in Berlin for presentations. A few have been caught by surprise this absence. What are the possible causes?

• The bad numbers Sony Mobile . A few days ago we published an analysis of its financial results divisional and Mobile was definitely the worst stop. The second semesters of the last two years have been disastrous, especially that of 2014. For the quarter 2014 losses of 1.715 billion dollars are expected. Craft million terminal is expensive. More expensive still stay with them months without being able to give them an outlet in the market or do it with a margin virtually nil. To this must be added the cost of marketing campaigns each terminal. Six months maximum for each Z, while for each Z Compact, plus the two tablets. Furthermore, a S Samsung and annual Note. Apple also annual installments without distinguishing between iPhone 6 or 6 Plus. Motorola, also with a X a G and annual E. Within six months was difficult to sustain if it was not accompanied by a brutal sales.

• The delayed arrival of a new sensor . From the Xperia Z1, Sony IMX used the photo sensor 220. His successor is the IMX 230, with resolution of 21 megapixels. As announced on its official website, will go into production in April. This sensor will approach phase detection 192 points, 4K video recording in HDR mode advanced and white point correction. If despite being in the house is not on time for which would be the natural cycle of renewal, we go to a Z4 for the arrival of summer … or even September, and the ability to invest heavily in a Christmas campaign.

Sony Xperia Z1 Compact

• The possibility of a profound change in the strategy . Does anyone remember the Xperia Z Ultra? I do, I try it became the center of attention in the subway. A terminal of 6.4 inches is not something to be overlooked. Well, he came in the summer of 2013 and 20 months have not been heard from the Ultra range. The Compact had its late appearance as a version of the Z1 (a week of arrival Z3) and then went to accompany the latter. A little chaotic, compared to the uniformity of the four Xperia Z we carry. What if Sony moves to a three-prong strategy annually Z? HTC did something with One, Mini and Max in 2013. Samsung diversifies the two big bets by S and Note. And if we see something more than a mere delay or change semiannual cycle to another year?

• Just the will to do an event own . An exclusive presentation later (March? April?) Without significant delay compared to Mobile World Congress, which simply involves a different date to hog the covers instead of letting company Samsung and overshadow the flagship of Sony.

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