San Francisco (USA), (EFE) .- The social network Twitter today announced losses of 521 million dollars in 2015, less than the $ 577 million figure of 2014, and indicated that some 320 million people use the service at least once a month.
the figure of 320 million recorded in the quarter ending December users is equivalent to the previous quarter, representing a rise of 9% compared to same quarter of 2014.
Analysts expect the data quedase located in the three months ending in December, 325 million, 1.5% more than in the third quarter.
The results were poorly received by investors who penalized the shares down more than 4% in the extra period after the close of trading on Wall Street.
Despite its efforts, the company has failed to increase in recent months number of users, a key figure for investors.
the company is popular with the media, politicians and celebrities but has failed to become a popular platform with the general public.
the social network based in San Francisco (USA) stressed in a letter to shareholders, income recorded in 2015, which totaled 2,200 million, an increase of 58%.
the company also highlighted that the result of gross operating profit (EBITDA) was more than $ 500 million.
“2015 was another very strong for Twitter year,” the company said in the letter to shareholders.
Moreover, Twitter said today it will begin to select and display the most relevant content for each user, a movement of “healing” in ending the strict . chronological order in which they structured their timeline ( “timeline” in English)
the change, which has been criticized by the most intensive users of Twitter since it began to take shape, will be optional: network social clarified that the selected content display that can be switched off.
the need to reduce noise and make the platform “microblogging” more accessible and attractive motivated this maneuver, which kills nearly ten years sovereignty chronological order.
With the change announced today, the first tweets a user will see a selection filtered by an algorithm, not the past tuiteros authored by those who follow.
After that boosted by the social network compendium, which does not differ visually from the rest of the “timeline” traditional ordered cascade by the time of publication will appear.
Twitter inaugurated a new phase at the end of last year with the appointment of Jack Dorsey as a permanent CEO, the debut of its publishing project “Moments”, the launch of a video tool for advertisers and the promise of “great changes” in 2016.
Shortly after his election as permanent delegate director, Dorsey announced the appointment of Omid Kordestani, former head of Google business as new CEO of the board of Twitter.
Kordestani said then that he was “intimidating” tweet and said that part of his mission would be to ensure that the social network was easier to use.
Kordestani’s appointment came a day after the company announced the dismissal of 8% of its workforce as part of a global restructuring plan.
Twitter has about 4,100 employees worldwide and cuts affecting 336 workers.
late last month, the company announced the resignation of four senior executives: the chief engineer, Alex Roetter; VP Human Resources Skip Schipper; responsible media Katie Stanton and product manager Kevin Weil
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