Updated April 13, 2016 at 03:53 pm
Amazon released the new version of its electronic reader Kindle, thinner and lighter than previous ones, but more expensive too.
the price of the new device, called Kindle Oasis, costs $ 290, nearly 100 more than the current version. Kindle Voyager
the company is betting that the lightness of the model, in addition to the top simultaneously serving rechargeable battery, will attract customers.
Amazon says the new model, the eighth so far, is 30% thinner and 20% lighter than the previous ones. It is also asymmetric, with a handle to hold it with one hand, you can flip depending on whether one is right or left handed.
“The goal is to remove the device so that users can read without distraction” said Neal Lindsay, vice president of Amazon Devices.
the e-book market has evolved much since Amazon introduced the first Kindle in 2007.
for a few years sales soared but around 2012 began to level off as the devices became common. Even they decreased slightly in 2013 but then increased by 3.8% to 3,370 million dollars in 2014, according to the Association of Publishing Houses United States.
Although the market has matured, remains a sector growth for Amazon, said the company has not disclosed although overall sales figures. Meanwhile, has launched other devices such as the Kindle Fire tablets, the streaming service Fire TV and Echo speakers.
But diehard addicts eBooks are driving the sale of these texts by Amazon, published on their own many of those volumes using Kindle Direct Publishing service. They can also serve as entry point to attract customers to other services Amazon, as its program of preferential Prime members.
“If you read a book on a Kindle you could possibly see a video by Prime, or become a member of Prime, or go to Amazon to buy a real book, “said Colin Sebastian, an analyst at RW Baird.
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