A contract marked by the three firms of Steve Jobs, Stephen Wozniak and Mike Markkula, during the afternoon of April first, managed to liven up in 1976 to now giant technological Apple, which today celebrates its 40 years of existence in the middle successful and controversial (see infographic) .
the US multinational, which now exceeds 700,000 billion in market capitalization, started to rise from garage workshop with a budget of $ 1,300. But it was up to 76, and with the investment of Markkula, $ 250,000, the company took the name and started making parts of their empire.
From failure to success
despite the greatness of Apple, this success story has been marked by many moments of failure. To join the creative mind of Wozniak and ambitious Jobs, unleash computer production came from the newly formed company.
The first device brought to market was the Apple I, with the concept to bring technology to the house. They developed a personal computer for his great success in the United States, gave way to the emergence of Apple 2. The successor of these two teams was the Apple 3, and representing them first commercial failure for ingenious creators. Apparently, the change in the design of the device was a bad bet, and led the company sold only 70,000 copies during the 3 years that remained on the market.
After the financial crisis this failure generated in 1983 and 1984 consecutively, Apple released the Lisa and the Macintosh machines called. The first was another failure for the company and the second, although it had more sales, failed to restore the financial muscle of the company.
For Pedro Wightman, director of the Department of Systems Engineering Northern University, the Macintosh marked a technological revolution. “Apple was among the first companies that relied on the triumph of the PC as an everyday element in common use. Microsoft and Apple were the ones who had the vision of a computer in every home “.
Advances in developments conflicted with numbers, and the crisis led to the forced departure of Jobs from Apple. But, after founding another company computers and animation, the creator returns to the company and that is when Apple would begin to flourish in the US technology industry. “When he returned, he brought Steve overturn the mark showing that it was important not only functional, but also the design, form. That aspect Jobs transformed worked hard technology. Moreover, he also gambled much the theme of innovation to a new experience for the user, “explains the engineer.
They were approaching the top After
the launch in 1993 of the Apple TV, which is today a success; the game console Apple Pippin, in ’96, which had no impact on the strong competition of the moment with companies Sega and Nintendo, and after fruitless creation of the QuickTake digital camera, which remained on the market until 1997, arrived on iTunes and iPod, in 2001, products that led Apple to resounding commercial success.
the MP3 player and the virtual platform revolutionized the world of music consumption, leading to his creative company become the most expensive company in the world and one of the largest, with about 76,000 employees worldwide.
But it was in 2006 when they began to run rumors that Apple was preparing an invention that would mark the history of portable technology. And it was the iPhone, brought to market in 2007, the phone would give a twist to the way to get entertainment and communication. For Wightman, Apple was a milestone in how to create products that solve or create technology needs.
The iPhone, allowing users to listen to music, take pictures and surf the internet, was elected the “Invention of the Year “by Time magazine in 2007.
This decade came also marked by key releases for the company, with the release of the ultralight MacBook Air.
in 2010, Apple added to its list of products the iPad tablets, like the iPhone have already undergone several reincarnations. “No one needed an iPad, they created this need and had the vision to create emerging technology that broke the parameters,” said Wightman.
The clock smart bracelet Apple Watch is the latest creation of the company, according to all the rumors, also working on the design of an electric vehicle.
* with information from Efe
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