Apple was born on 1 April 1976. Shortly after launch the personal computer Apple I, created by Steve Jobs and Steve Wozniak in the house of the father of Jobs in Palo Alto, California, USA The company then create the famous Macintosh computer, almost bankrupt in the 90s and finally recovered to possibly become one of the signatures of history’s most successful technology.
Last year generated US $ 235,000 million in revenue. If it were a country, it would rank 45th among the richest in the world. But how well do you know Apple? As a birthday, we tell you five things you may not know this company.
1. Why Apple called?
When he was asked this question to Steve Jobs in 1980, the then young bearded replied that part was partly because he was very fond of apples. But also because, with that name, Apple appeared before the then giant Atari in the phone book. He had worked in that company.
The problems appeared when the Beatles filed a lawsuit against Apple in 1978. Specifically, the company Apple Corps owns her record label, Apple Records, sued the firm for Jobs violate trademark rights.
the case was settled in 1981 with the payment of an undisclosed amount. Apple agreed not to enter the music business while Apple Corps promised not to engage in computers. The case was revived in 2003 when Apple developed the iPod and iTunes, so Apple Corps accused of breach of contract. Finally, a judge ruled three years later that there was no problem because these platforms were to distribute music and to not create it, to the relief of the technology giant.
2. Where the bitten apple logo is
The first Apple logo showed Isaac Newton sitting under an apple tree, surrounded by the Apple Computer Co. name and the text: Newton … A Mind Forever Voyaging through strange seas of thought … Alone ( “Newton, a mind always traveling through strange seas of thought alone …”). It was designed shortly after the company was founded by Ronald Wayne, whom Jobs and Steve Wozniak was invited to participate in Apple.
However, Jobs thought it was too complex and least saw was precisely the Apple. It was even difficult to make out the name of Apple Computer. So finally opted for the silhouette of a bitten apple, created by designer Rob Janoff, who went to the supermarket to buy all kinds of apples for inspiration.
The logo, as said Jobs after shows that succeed in creating something simple is more complicated than exists and that Apple wanted to represent that idea.
3. Microsoft saved Apple
In 1997 Apple was on the verge of ruin. Accumulated losses of US $ 1,500 million and had no money to invest in innovation. In October of that year, a few months after Jobs returned to Apple (left in 1985 over disagreements about the direction of the company), Michael Dell, the computer giant Dell, even said that if he was in charge of Apple “I would close and return the money to shareholders”.
However, the founder of Microsoft and great rival Apple, Bill Gates, decided to do just the opposite. Gates invested $ 150 million in exchange for 150,000 shares without voting rights.
several reasons for this purchase were given, but it is believed that it was a maneuver -then considered ” master “- the owner of Microsoft to get rid of the pressure of the US government, which suspected alleged monopolistic intentions. Microsoft finally sold his shares in 2003, when they were worth much less than they cost now.
Last year the CEO of Microsoft, Steve Ballmer, acknowledged that save a rival who was on the ropes was one of the craziest things that made your company.
4. Origin of Apple TV and the camera Apple
Apple TV is not a recent invention of the company, as many think. In fact, the first Apple TV was invented in 1993 and was named Macintosh TV. Allowed to see images through a computer and a connection cable, using a remote control. But in the end only built 10,000 of these devices were discontinued until a year later by not sold.
It happened something similar to the first chamber Apple released in 1994, called Apple QuickTake. This experiment lasted for more than the first experiment of the TV, but was interrupted in 1997 to be unsuccessful in the market.
5. When Apple
Apple pays attention to the time shown on your ads. In fact, if you look well you will see 09:41 appear in all advertisements and images of their iPhones. That was precisely the time when Steve Jobs introduced the first model of this smartphone that would revolutionize the market.
It also draws attention that handles the Apple Watch always mark 10:09 10:10 instead of traditionally used by watchmakers. This is supposed to be a nod to Apple to its previous analog competitors, like the apple company was more advanced than them
. Source: BBC
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