Do not be the last to find out the mobile game of who is speaking around the world
this is what happens when you download Pokémon Go / Univision
1. Quick Introduction: GO Pokémon is the smartphone version of the classic Nintendo game. It was released on Wednesday and is currently available in Australia, New Zealand and the United States. Oh, and the people have gone absolutely crazy with it.
2. The main novelty of Pokemon and dramatic GO is its use of augmented reality: the world where he now coaches looking for their pokémon is the real world. If players want to capture a Pikachu, get Pokeparadas objects or conquer Gyms have to literally walk to them.
Eevee used tackle, golden retriever fainted from PokemonGoSnap
3. The emphasis that Nintendo has put in physical activity is not banal: some game options such as eggs hatching Pokémon, only activated after walking several kilometers:
Eggs Hatchlings sorted by distance. (Credit to Serebii)
4. … Which probably has something to do with the sudden interest aroused in Google search “how many miles is 5 kilometers”, as the distances in the game are in the international metric system:
5. This interaction with the real world is generating an avalanche of anecdotes and new situations for the traditionally sedentary gaming community. People of the most varied that usually do not interact are finding themselves in public thanks to a game:
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6. Although there have also been several cases of injuries, burglaries and even bodies found following the directions of the game.
7. Some figures to get an idea of the magnitude of the phenomenon: since its launch last Wednesday, has become the most downloaded app and more income gets both iOS and Android in all countries where it has been launched, according to the apps site measurement App Annie.
8. According to SimilarWeb service, has already advanced to Tinder in shock …
9. … It is about to overtake active Twitter users …:
10. … And people are spending more time looking half-imaginary animals talking WhatsApp.
11. On the website Reddit, the subforum dedicated to Pokemon GO is the most active third only behind News and AskReddit.
12. Not everything has been positive for Nintendo: the main complaint of users the first days were the constant connection problems with the servers because of the flood of new users. Even the head of technology Amazon personally offered his help:
13. This is not the first time that Nintendo tries his players leave home:
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14. But it is the first time that Nintendo takes one of their games for smartphones:
15. Not appear to have been a bad decision. Since the launch Nintendo shares have risen 41% and added 11.000 million to the valuation of the company
16 . The company that Nintendo has commissioned the development of the game, Niantic Labs, and has extensive experience in augmented reality games. They are the creators of Ingress , the game most popular augmented reality (so far), and its experience in that game has served to choose the location of the Pokeparadas and Gyms in Pokemon GO, explain Mashable in this article.
17. The Pokeparadas and Gyms are located in popular or relevant sites. So landmarks like Central Park have been literally invaded by players this weekend:
18. But the big question that remains is whether Pokemon GO is a fad or change our habits of game forever. Will they get Pikachu and company return to play outside?
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