The rise of the shares, which led the Nasdaq Composite Index to a record intraday high, comes a day after Google reported revenues and better than expected for the first time in six quarters earnings.
Shares of Google, the most valuable in the world behind Apple Inc, company reached a record US $ 688.81, valuing the giant Internet search almost US $ 460,000 million.
At least 24 brokerages They raised their price targets on shares of Google, in as much as $ 150 to a maximum of $ 800, and analysts also welcomed the emphasis of the new financial director, Ruth Porat, a disciplined spending.
Video ads online could represent an opportunity to US $ 17,000 million in the US alone in 2017 and YouTube seems in a better position to benefit, wrote analysts at Jefferies & amp; Co.
“Second, the new Chief Financial Officer Ruth Porat will adopt a strategy of greater discipline in the management and allocation of capital expenditure which is good news,” he added.
Google said the time watching videos on YouTube increased 60% in the second quarter and that the video service attracted larger audiences of between 18 and 49 years than any cable network in the United States only in mobile telephony.
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