In the last hours, the video game company Activision Blizzard announced the acquisition of King Digital Entertainment, a company known for being the creator of the popular Candy Crush Saga game. As we read in the information published by the companies involved in the agreement, buying King would have closed 5900 million .
Certainly, it is a really important figure gives us an idea of the magnitude of the business created by the company. By way of comparison, Amazon paid 700 million dollars to buy Twitch, while Facebook grew with Oculus VR 2,000 million. Still, it is far from one of the most talked about acquisitions in the tech world, when Facebook paid 19,000 million for WhatsApp. It is important to note that King is not only the creator of Candy Crush Saga. In fact, among more than 200 games created by the company are renowned titles like Heroes Farm, Pet Rescue and Bubble Witch . Furthermore, in the third quarter of 2015 King claimed to have 474 million active users in over 200 countries, a figure that allows us to understand the interest of Activision Blizzard in acquiring the company. Regarding the latter, it is one of the most important in the video game market, most notably thanks to the popularity of titles like Call of Duty, World of Warcraft and StarCraft companies. Now, thanks to the acquisition of King Digital Entertainment, the company plunges in the business of video games for mobile devices , a sector that so far it did not provide much benefit.
Source: Activision Blizzard | . King
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