Facebook launched its news app Notify – Univision

Facebook launched Wednesday Notify a
  news application quick sending notices to
 users based on their interests and offers the option of accessing
 a closer link to open the content in the browser.

 
 “Today we are presenting Notify,
 a new Facebook application that delivers notifications
 things that interest you to your favorite sources, all
 concentrated in the same place, “said Julian Gutman, director
 Facebook product on the official blog of the network.

 
 Users who download the
 application can choose to be notified of games
 sports, weather, the latest movies on billboards or
 informational alerts of CNN.

 
 Notify also offer suggestions to
 users according to their profiles on Facebook and allow
 share Favorite notifications via text message and
 through social networks directly from the screen
 application.

 
 The application distribute content
 daily as The New York Times , The Washington
 Post and magazines Vogue , Fortune or People , and
 photographs from the Getty agency.

 
 In all, Facebook has 72 partners
 in the project.

 
 The application currently only works
 US and smartphones iPhone Apple.

 
 The launch comes shortly after
 the social network announced earlier this month that more than 894
 million of the more than 1 , 000 million users who access
 daily to do the network through mobile, which makes it
 priority support.

 
 To this is added that the results
 phones now account for 78% of total advertising revenues
 enterprise , which rose 45.4% in the third quarter to
 4,300 million.

 
 The mobile has also
 increasing role in the distribution of news, although
 the media have not yet been able to attract volumes
 significant advertising through these devices.

 
 Companies like Facebook, Twitter and
 Google have launched initiatives to streamline distribution
 Digital content, which in turn could lead to increased
 in advertising revenue.

 
 So, last month Google announced a
 partnership with 30 major international media to create the first
 universal and open source with which post format
 distribute content much faster through the
 mobile devices.

 
  Twitter , meanwhile, introduced the month
 past “ Moments “, an editorial project that selects
 most relevant content on the network in real time.

 
 And the company snapchat , an application
 popular among young people, introduced Discover in January,
 video function has been successful in attracting
 advertising and has attracted interest on the revenue potential
 Video untapped distributed through mobile.

 
 Notify debut comes after the
 Instant launch in May Articles, a partnership between Facebook and
 nine major media, including The New
 York Times and the British newspaper The Guardian, to distribute their
 content directly through the network.

 
 Facebook partners in Instant
 Articles have the option to include advertising in your articles and
 maintain revenues or allow Facebook sells ads and
 stick with 30% of the amount collected.

 
 The vice president of alliances with
 means Facebook, Justin Osofsky said in May, when
 announced the project, the discovery of network news
 social is “the worst experience that exists in the wall” and
 rationale for the publishing movement.

 
 Michael Reckhow responsible for Instant
 Articles also said then that “the experience of
 open an article needs much improvement is particularly slow . “

 
 The charging time information
 published directly to Facebook by Articles Instant ten
 times lower.