Twitter began to select and display the most relevant content to its users, who must activate the option in the settings of your account, putting an end to the strict chronological order in which they structured their timeline or timeline.
the change will be implemented in several phases, and this is how and as of yesterday some users who want to see the selection of relevant content by Twitter could do this by turning the option on your account settings, as revealed company on its blog.
those who have activated the novelty may try going to the Settings section, and select there “Show me the best tweets first.” There will be a selection filtered by an algorithm, as it does already for quite some time Facebook, not the past authored by those tweeters to follow.
After this compendium selected by the network, not is visually differentiated from the rest of the timeline, the traditional orderly cascade time of publication will appear.
later, this change, which at the moment is optional, is activated by default on all accounts, but users they may choose to follow a chronological timeline provided.
Since the company stressed that “this feature can be disabled at any time” after the criticism by users, before the change was announced as optional.
the new selection algorithm tweets aimed at rescuing the user information can be lost due to the frenetic activity of the timeline, it is a step to calm investors, as it was the change the “favorite” by the “like” – which require that adds Twitter users and make it easier to manage the platform. The company yesterday announced losses of 521 million dollars in 2015. In 2014, Twitter had lost $ 577 million.
To determine what is relevant, the algorithm will consider the profiles followed, the popularity of tweets and interactions and content that matters to each user, according to sources from Twitter.
to date, users saw the publication of those people who follow the chronological order in which they were tweeted. That feature was what made the platform a tool for information and news, which does not want to stop being in their pursuit of difficult balance between relevance and real time.
“The real-time remains a priority for us is one of our essence and it would be foolish we finished with it. They’re still hundreds, perhaps thousands, and when you open Twitter may seem like you missed some important tweets “, they expressed from Twitter.
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